Why do people unsubscribe from my podcast? There is this question that many podcasters ask themselves. And I believe that there may not be a universally valid and accepted answer. It’s like social media: Why do people unlike my Facebook page or why do people don’t post comments on my Instagram post? Starting from this […]
4 Holy Grails of B2B Content Marketing that Initiate New Relationships with Customers
We are all investing time and money in B2C and B2B content marketing. Content sells, it allows you to get ahead of the competition and increase sales, awareness or traffic to a website. But not all content marketing is directed to the general audience. In fact, there are many forms of content marketing and today […]
Multi-channel vs. Omni-channel: What’s the difference?
Whether we know it or not, all marketers are engaged in either multi-channel or omni-channel marketing. The terms may not be familiar to you, and if you are like most people, you’re probably not very clear on the distinction. But, it is important to understand what encompasses each one of them and make an informed […]
Corporate Storytelling: What it is and Why it’s Important
Business storytelling or corporate storytelling as most people refer to this concept, is one of the most important things in today’s content marketing. It’s what clients and fans expect from us marketers, and at the same time it’s all about communicating the right message at the right time. Let’s face it: stories sell. People like […]
Guest Blogging Techniques for a Successful Link Building Strategy
Guest blogging is one of the best strategies you can work on and develop if you want to market a brand, a website or why not, market yourself as a personal brand. Whether you have technical skills or not, in order to promote yourself successfully, you need to take care of a few ingredients that […]
How to Rank Content in Google using TEXToptimizer
Do you write great posts? Does anyone see them? If not, then why bother, right? Instead of focusing on writing a lot of content that no one sees, create the kind that your target cares about and wants to read. Every online business’ goal is increasing search engine visibility and improving their search engine position. […]
You Shouldn’t Start a Podcast
The podcast industry is booming. Everybody is eager to jump onto this bandwagon with eyes closed because they’ve already missed the YouTube or Instagram rush. People who started creating audio content back in the day, when podcasting was just a hobby on par with blogging, are already reaping the results. And guess what? They’re also […]
Content Strategy: How To Diversify Your Content & Get More Web Traffic
How to diversify your content in an overcrowded market and also don’t get any burnout? Can you do it? Well, before going any further, let’s talk a little bit about content marketing and content marketing strategies, two of our main topics of today. What is content strategy? How does it fit into the content […]
Editorial Calendar – Building Success in Content Marketing
Content marketing converts. It can help you build awareness, grow your pool of fans or customers, develop a brand from nothing to everything and more. According to Statista, there are over 4 billion Internet users out there. If you are running a global business, this is your total potential audience. A huge audience that comprises […]
How To Grow Website Traffic If You Don’t Have Tech Skills
Traffic is one of the essential issues you should think about and aim at solving upon launching a new website. I mean, you need traffic in order to render your efforts as being worth it, in order to render the website as being successful. You need traffic because otherwise designing, launching and managing a website […]