The 3 Contexts For the Quality and Quantity Situation

This is not another blog post about the importance of quantity vs quality in content marketing. I already wrote about it and maybe you already read about it on different blogs and other niche websites.

But the main idea I want to point out is about the context in which we talk about the topic “Quantity vs Quality”. Because questions such as “What is more important?” or “When should we focus on Quantity and when should we focus on Quality?” are overrated. As much as we talk about “the importance of content marketing”, “the importance of social media” and also “the importance of digital marketing”.

I have 3 examples where I can show you the importance of quality and quantity in the content marketing area (more specific, in the blogging niche).

1. The CONSTANT context

There is Seth Godin who is a prolific author, a great speaker, a true legend in the new marketing industry. He writes a piece of content every day. And when I say everyday I mean every single day. Exactly. There is the 1st of January and also the 31st of December. How does he do it? Just go to his blog and subscribe to his newsletter and wait every day for a piece of his content.

There are no other images, featured images, infographics, slideshare presentations, videos, podcasts, other type of content that everybody is talking about. There is a blog with a simple article and that’s it. So simple, yet constant and with great quality every day.

As for the question about whether he writes everyday, can you guess his answer? “Do you talk every day?”

So is about how the length of his articles? Sometimes there’s just a few words, sometimes you can read a few paragraphs and other times there is a much longer blog post.

Here we can see the quality in the “Quantity vs Quality” situation. It’s not about the quantity, social media strategy or other ideas.

Like my colleague said:

Sometimes no strategy is a also strategy

And there is another great example but in the quantity area.

2. The EDUCATION context

Neil Patel is a great blogger that is writing a lot of content every day on his 2 blogs (NeilPatel.com and QuickSprout.com). According to Forbes, he is one of the top 10 marketers and the guys from Entrepreneur Magazine said that he created some of the 100 most brilliant companies, such as Kissmetrics, HelloBar, Crazy Egg and QuickSprout.

Now, if you know Neil, that means that you already try to read his blog every day. Why? Because he writes tremendous articles every day, sometimes his articles are more than 8000 words long, along with examples, stats, reports and so many other links that by the time you’re done reading his article you will find yourself with ten more open tabs checking out the links he posted.

But don’t get me wrong, Neil is not in the area where quantity is more important than quality. I bookmarked several of his articles, insert them in my Pocket and get back to them every time I need to inspire myself. Also, his infographics are a great inspiration for me on how to design and master them (I admit that I learned a lot from him on how to create and promote my visual content).

But if I put Neil next to Seth I can see that Neil is putting out much more content than Seth. This is his strategy and as you can see, it’s working.

So, let’s get back to our question – Quantity and Quality? But in which context.

Oh, and I have another example that shows you the importance of the both topics but in a different context.

3. The REAL context

Create content and distribute it for the year you live – Gary Vaynerchuk.

If you follow Gary on social media you will see that he puts out a lot of content, focused both on quantity and quality, but he got a new flavour spiced on it – the real content. This is what he does with with Snapchat and his Daily Vee. The video format content stands for itself more than the blog posts on his website or other networks like LinkedIn or Medium do.

So, here we have 3 examples where we can see the importance of quantity and quality in different contexts:

1. Seth Godin – the importance of Quantity and Quality in the constant context. Even if he isn’t publishing a lot of content, he is constant every day with his quality.
2. Neil Patel – the importance of Quantity and Quality in the learning context. This content is valuable for everyone who wants to learn.
3. Gary Vaynerchuk – the importance of Quantity and Quality in the context of the year we live in. There is the content that today’s audience wants the most, the real content.

Conclusion:

Let’s move forward and see that the “Quantity and Quality” topic is not the main problem.

We should focus more on what we want to achieve with our content and why our audience should read it.

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