Yes, I realize this might sound like nonsense (for some of you) and I know some will discredit me for this title but if you read on what I have to say you might agree with it. And if you still won’t, well, that’s that and to each their own, right?
But I do believe that sometimes even a bad strategy can be good. Because at least there is one. Whatever strategy –even a bad one- is better than no strategy. At least this way, you might realize it’s bad and change it. Whereas if you have no strategy, what change could you possibly make? What could you alter? In fact, could you change something that does not yet exist? No.
When you have no strategy you will keep going down the road loosing time, loosing money and most of all, ruining your brand.
If you have a bad strategy, change it! And if you have no strategy, start building one! In time you will know if it’s a good one!
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