A marketer should have a permanent open connection with his work field somewhere in his mind. Always looking out for…
The word “storytelling” has taken its place among the basic terms used by many companies when it comes to branding.…
The modern consumer has a certain flair for advertising. Consumers do not trust traditional advertising anymore. Anything free is cheap.…
In David Hurn’s book “On looking at photographs: A practical guide” I came across an interesting term: “The image-consumer” Each…
There’s a lot of talk now about brand storytelling. Stories that bring out tears, stories that “draw” smiles, stories that…
As a marketer I find the job of a journalist fascinating. And when I say journalist I mean the one…