Consumers Will be Paying More for the Service called TIME

Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer.

I have started to believe that a consumer is willing to pay a lot more for a service instead of a product. Why? In order to buy time.Time has replaced satisfaction, need and desire.

The big question I got asked the moment I tried getting a job in marketing was “If you were to sell needs or desires, what would you sell?” And my answer was needs (I was oblivious then, I did not have any kind of marketing knowledge). But if you’d ask me the same thing now, my answer would be TIME.

I would sell time.

More time for more things. A quality time. Additional time for everything.

Stop paying an agency for a product, ask for services. If you pay for an idea or a radio spot, you’re the one paying and they’re the ones leaving satisfied. An agency that cares will offer you services, and that means relationships and time. With an agency you should be gaining time, not loosing money on-line services are not just a website and a newsletter, it means “faithfulness” in on-line. It means online customer loyalty. Perhaps a like or a RT. On-line products will be dead.

Viva la service.

A blogger is not a product and he does not generate products. If you’re paying a blogger think of him as a service provider. From blog posts to consulting services. There’s enough of them in the world and they are good. Pay a blogger for a service not for a product. You will gain time and trust. But be careful, he will not promote something “fishy” or something that is not “trustworthy”. So before you go to one of them, do yourself a service and check yourself.

If you’re thinking about starting a business, think about what type of services you could offer. Stop thinking about products. If your services give the client additional time, trust on the market and development, then by all means, go for it!