I believe that one of the biggest mistake a social media marketer can make is to measure their work using individual metrics, such as likes, comments, CTR, or video views.
These metrics only matter if they are used purposefully.
Instead, create a purpose-driven content strategy with a clear end goal.
→ Awareness: reach, impressions, audience growth, brand awareness
→ Engagement: likes, comments, DM’s, mentions, bookmarks (saves)
→ Amplification: RTs, share clicks/blog posts, share content on social
→ ROI: CTR, conversion rate, CPC, CPM,
→ Video: views, completion rate
Choose the top one category to measure, and the two secondary categories that fit your business objective.
Every social media metric is important if used with the right perspective and purpose.
That’s it for today!
Have an awesome day!
Robert
Measuring your campaign effectiveness.
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