What if I told you your content marketing sucks? Maybe you get angry and you stop talking to me, right? But what if I told you that I can make your content marketing get more attraction, be more visible and get the results you want?
But there is a bigger question a content marketers should ask today:
How to make your content stand out and get to the right person you created it for?
There is a simple answer that many of you already know:
- understand who is your audience
- deliver content for them in a unique way.
And there is the other answer that a few of you might tried it: paid ads.
Because the today’s paid ads are getting more smart and even more intelligent when they are used properly.
On the other hand, today you can advertise not only products and services, but also your content to the right target audience.
And I believe that there are a few people who want to consume your content, subscribe to your lists, trust your brand and then start buying from you.
Sometimes content is the right indicator of how good you do for your consumers when they are willing to write reviews on your product. Interesting, right? When people spend their time giving feedback on your product, it means you are doing both a good job or one that can be improved.
You can use your content to encourage people to write reviews to see how they perceive your product, what are you doing good and what can be improved. So do in such a way in which you get more reviews from your users in order to confirm the good job you are doing.
Up until now I’ve done some research and found some great stats that can help you get in front of your boss and show him that you need more than a few articles on your blog, or a content creation team.
Here are the stats that show you the importance of paid advertising for content marketing.