The brand’s role is to present a product. The product is presented under a specific brand, a specific package, at…
The most difficult step you have to take when you want to start something is the first step. And this…
Marketers do not lie, they’ve never lied (if we were to live in a perfect world). Maybe at the beginning…
Sometimes personifying certain things helps us get a better understanding of them. When I was a kid if I happened…
It might seem strange but everything in wrestling (WWE) is about branding and content marketing. That people who do branding…
In 2013 when I launched the first e-book on Instagram in Romania there were voices who said that a sane…