campaign

How to Create the Perfect Campaign

There’s no way, because there is no such thing as a perfect campaign. If we start analyzing each and every…

9 years ago

We are Selling Certainty in an Uncertain World

Saturday evening I was watching "Two for the Money" and one of Al Pacino’s lines taught my attention. He said…

9 years ago

The negative element in a campaign

Do you need a negative element in the campaign? Sometimes you do, other times you don't... Some would say "No"…

9 years ago