The Consuming Moment of the Content from Your Content Marketing Campaigns

How much content do you put out there? Maybe 5 videos per week or 10 articles per week or 20 tweets per day? How much time and money do you spend on creating them and promoting them? Maybe 500$ or 1,000$ or 10,000$? Ok. And now that we have the content and the promotion strategy, let me ask you something else:

how much time do you wait until your content is consumed? Moreover, when do you let the customer/follower or possible follower to consum your content?

Think about content marketing just like a product – you are creating it, you are promoting it and now you are waiting for people to buy/consum your product. In the meantime, you have marketing campaigns in which you push the product forward. More and more and more and more. And people start to buy your product, people start to talk about your product, cherish your product or complain about it. And now, here come some new updates. And you need to put it out, promoting it and waiting for your consumers’ reactions. Exactly, the waiting! Because we need to wait when we put out a product.

[Tweet “People need time to think about your product”], to interact with it and more than this… to buy it.

Think about this: what is the period of time between today’s iPhone fresh new launch and the next one? 1 year? 2 years? 3 years? Exactly. How would it have been if Apple had launched a product this year in January and then the next same updated product in October… but also this year? Would people have had time to consume the product? Would people have had time to think about the product? Maybe not.

Now back to your content marketing. Don’t just publish articles after articles after articles. Let people consume your product, interact with it, cherish it or complain about it.

People need time to consume your product. But the real question is: [Tweet “how much time does the consumer need to consum the content?”]