A Thermostat Marketer is Better than a Thermometer One

I would really like to see more thermostat marketers and not just thermometers.

• What is a thermometer?
It’s a device that measures the temperature, applied in almost all of men’s practical activities. It’s relatively simple device, using a variety of different principles, that can cover a large range of temperature (between -200 °C and +3000 °C). source

• What is a thermostat?
An automatic device or appliance that helps setting and maintaining a constant temperature in a place or circuit.

Who is the thermometer marketer?

“No, sir. There’s no point in risking. Why would we? Why would we expose ourselves to such a challenging market? Just look at the research I’ve made. The trend today is content marketing and social media stuff. Everybody does it. That’s how we should do it. You know how challenging the market can be. While we make our plans for the new campaign the trend changes. We have to go with the trend. Our competition does the same. Ok! So I should train my colleagues for social media?”

If I were to describe the thermometer marketer it would be like the kind of man who watches his neighbors too much. The kind of man that has his chair hidden somewhere too close to the gate and spends too much time in watching his neighbors. If his neighbor plants trees in the right side of his house, he will do it in the left of his. If the neighbor plants yellow roses, he’ll plant red ones. If the neighbor paints his fence white, he paints it black. Do you see where I’m going with this? That’s how the thermometer kind of marketer is.

Who is the thermostat marketer?

“No, sir. We don’t have to do content marketing or social media. So what if others have done it? Is it our job to copy what the competition does or to be trend setters on the market? Why would we post cat pictures on Facebook? I understand that your daughter has like 5000 friends on Facebook and gets 4000 likes and 500 shares for a cat picture , but that doesn’t mean we should to this. Our trajectory was set by the strategy we prepared at the beginning of the year according to our studies and researches. Our goal is to be trendsetters on the market and for that we have to take risks, we have to invest and most of all we have to move as fast as possible to beat the competition to it.

The way I see the thermostat marketer is like a guy that studies the market, knows the trend, takes risks (smart risks) and doesn’t listen to all the stupid things the world does.

He knows what he wants from his brand and how to get there.

Ok, maybe I’m exaggerating a bit with this thermometer- thermostat but I ‘m asking you,

how many thermostat type people you know and how many thermometers?

When I say thermostat I mean the kind fo people that won’t just get lost in the details of pretty words and fight to make evry words that comes out of their mouths true. Their “Yes” means Yes and their “No” means No.

I would like:

• To see more thermostat marketers instead of thermometers! I’d like to see that the thermostat marketers become trend setters on the market and teach the competition a lesson.
• To see more thermostat advertisers instead of thermometer! I want them to change the market not just present it. To change the “heat” or the “cold” when it’s necessary. To not be satisfied with the filth surrounding them.
• To see more thermostat bloggers instead of thermometers! I want them to work hard for everything. No more assumed, stolen or “just inspired” articles. And when something bothers them, to come up with the solution and then make it work.