Do you want to know what will be the visual marketing trend in 2019?
Visual content has a great impact in every area of our marketing and digital life. Everything we visualize around us is some sort of content.
Also, if we talk about social media we can’t exclude visual content, because it’s a big part of this industry. Even if we talk about videos photos, live streaming, photos and gifs.
In 2017 I was very focused on what was happening in the digital environment, how platforms take advantage of visual content marketing to engage with their users, how marketers use visual content to get more clients for their brands and also how users benefit from visual storytelling resources every single day.
Back in december 2016 I wrote an article in which I pointed out a few visual marketing trends I then believed that will happen in 2017.
Let’s see if I was right or not:
- Instant and real video content: I saw more and more video content in my social feeds. I’ve also noticed that the main social media platforms are working to leverage the live videos in their social media strategy.
- Clean web pages: many bloggers and websites redesigned their interfaces to make them more clean and create a better experience for their users. I saw websites like StudioPress, GaryVaynerchuk, Jay Baer and Bannersnack who had redesigned their websites to make them more clean and ready for 2017. Oh! And I redesigned my blog too (here are the 2 articles you must read about it: this and this).
- Web projects: I didn’t see so many visual based web projects as I thought I will. Maybe because the most online projects and campaigns were focused on social media platform.
- Constant video content: more and more content creators jumped into the video content creation game. Some of them are trying hard to keep up with their daily vlogs and some of them are trying to be constant and put out videos every week.
So as far as I can see, from 4 of my guesses, only 2 were 100% correct and the others where only 50%-60% right.
Now let’s jump to my thoughts about the visual marketing trends for 2018.
So let’s begin.