Today I recommend 2 good practices in visual marketing strategy, with examples, of course.
So, if you are a social media manager, online PR, brand manager, blogger, vlogger, or any other type of publisher, I recommend you read this post.
1. Visual Marketing through drawings
Those of you who follow me on Facebook or Twitter might notice that I often upload drawings (comics) with a story from the marketing/advertising industry. These drawings are made by Tom Fishburne, who is behind the Marketoonist project, and who recently launched his own comic marketing studio called “Marketoon Studio”.
You know those keynotes that talk about a different kind of storytelling and how a brand must resonate with the market? Well … Tom has managed to stand out in the industry through the humor of his drawings, which show the reality beyond the façade of a brand. I follow him with the greatest pleasure and I recommend you do the same.
I don’t know at the moment of another project like this in the industry and I’m overjoyed to see that Marketoonist has the courage to colaborate with huge brands (Google, IBM, DELL, Vodafone, Oracle, etc.) and to inspire others.
Who says visual marketing needs to consist only of stock images or 4k videos?
2. Characteristic Thumbnail for each video
Video content is at a high today, whether we are talking about video on Facebook, about vloggers who are the next influencers in social media or simply about video content in the content marketing strategy of a brand. Therefore, video is a topic of interest in this industry. I don’t think the problem should resume to “should we make videos or not”, but should shift towards “how can we make better videos?”
An example that comes to my mind whenever I think of video is “Whiteboard Friday” by Rand Fishkin from MOZ. The guy is not only a SEO specialist, a manager of one of the biggest SEO companies in the world, the founder of the best blog in the industry, but he also constantly creates videos for his followers in a simple, but fabulous way.
Even if SEO is not my field (all due respect to those who do it daily), I follow him with great attention every Friday for his presentation style, for the fact that he uploads the drawing he has in his video in the article as well (attentive to the needs of the followers) but, especially, because each video has a Thumbnail specific to the subject (attention to detail for each type of content) and this should be food for thought to all content creators. It not only looks good in the blog post, on Facebook or helps brand awareness, but it also stands out from the pattern we see every day.
Below are some examples of the thumbnails he made for a few videos and I hope it inspires you to pay more attention to what thumbnail you use in video content.
Photo | Shutterstock
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