I know that you’ve probably already heard that people get more attention on social media when a piece of visual is coming along the content.
According to Brain Rules, 65% more people remember a piece information if a visual is paired with it.
There are lots of statistics about this behavior and brands started using visual to hook up more users and future customers of their product.
There was that moment when brands thought that content creation is the step to their success. But guess what? It isn’t. Because when all the brands, companies, advertising agencies and also people are using visual content to stand out from the crowd, there is a big visual noise.
People don’t like noise.
So, what’s the right path to success if not creation? The easiest way is to start promoting it.
This is why we are calling it “Content Marketing”! Because “Content” stands for “Creation” and “Marketing” stands for “Promotion”
So if you ask me what to do to get your visual seen by a lot of people I will advise you to invest in advertising/promotion.
But what if you don’t have enough money to invest in advertising? What if you are a one man show in your content marketing department?
Well, then this article is for you.
There was a time when I was a one man show in a social media and content marketing department but I could still create content that was featured by top blogs such as All Tops, Designtaxi, AdWeek or Creative Bloq. Why? Because I invest more in the creation part (remember 10x content).
Now, let’s see which are those simple ways to get more people see your visual content.