I know that you read a lot about content marketing and the importance of it. I know that maybe today was a day when you finished reading an article on How important is Content Marketing and why we need to embrace it.
But let’s get forward with this cliché and think about something that we truly need to get into this – we need to fail in content marketing.
Wait, what? Did you read it well? Fail in content marketing? But everybody is talking about how to succeed in content marketing and how to get more results.
You have academies for beginners from Moz, you have step-by-step guides and also you have a well written blog about everything you need to know about content marketing in CMI.
But this is not enough. Knowing the theory doesn’t make you a specialist, only a good theoretician and thank God that the internet has lots of them.
Why is important to fail in content marketing?
I will let you know through my 3 points and maybe you will be ready to go down, and then up again.
1. To know why you are doing it
Failing in Content Marketing will help you understand why you are doing it and what is the purpose of it.
Because it’s ok to do content marketing and it’s kind of trendy to say that you are doing content marketing.
But what about putting some metrics over there and trying to get the results? What about seeing if your content marketing strategy will gain some results that will drive more traffic or more sales for your brand?
And then you measure your work and see that you didn’t get the results you wanted, you didn’t get to that point where you work every day. You failed with your content marketing tactics, ideas and strategy.
Now what? Well my friend, get to the basics, look at the purpose of why you are doing it and see where you failed.
Now get you ass back to that desk, and work smarter and harder.
2. Not everything you read is good
There are lots of specialists who are talking about content marketing.
Because it’s kind of easy to say that content marketing can get results, because it’s easy to say that creating visual content or responding with content to your customer can get a good brand awareness. But there are different situations, different contexts, different cultural assets and other points that sometimes we forget to think about.
You need to put in practice whatever you read and when you will fail in those tactics, you will understand what is good and what is bad for your brand.
Be smart and filter the information.
3. Learn from your mistakes
Learning from your mistakes will help you be a better practitioner.
Just ask Michael Jordan how many shots he failed in every game, how much time he worked his shots at training. Yes, he failed, but he also was the best on the field and now he is having his name on the wall. Why? Because he was courageous to try and fail.
It’s OK to fail in content marketing.
It’s OK to get bad results and to learn from them. More of it, I recommend you to test it every time. Test the long content vs the short content, test the e-book vs the white paper, test the slideshare presentation vs the infographic. Test, test, test.
Measure the results, fail in content and then make it better.
Conclusion
Be bold, go ahead and fail in content marketing.
Gain experience by trying and learning from mistakes.
Photo | Shutterstock
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