Are We Really That Kind of…?

There are moments in my life when something that sounds good in theory can be a bad practice… or vice-versa!

This is one of those moments when I stop everything I’m doing because something just doesn’t sound right about it.

I tried to find a new approach for one of our social media channels. So thinking about what we should do, how we should do it and where these tactics should take us, I started doing the things. So here am I, talking with our designer, having some thoughts about what I want and just thinking about what can I do to get one more thing off the list. After a few chats with my colleagues and a few ideas written down, I asked Oana what she thought about them.

She looked at me and said

Are we really that kind of brand?

And then it hit me!. Are we really that kind of brand who would do that? Do we really want to try that tactic?

And guess what? No. We are not that kind of brand. It was like a wake up call for me.

I started a new page, a new idea and a new approach. The kind of approach that suits us. The kind of approach I believe that we need in order to grow. The kind of approach that it’s the best for our brand and our community.

Why am I talking so general about this moment? Because I don’t want to give you any spoilers about our work. If you want to see what we’re doing, you should just check our what Bannersnack is doing on it’s blog and social media and you will definitely know what I’m talking about.

And the second reason why I’m not more specific about that moment is because this article is not about how to do some tactics, or how to try new actionable tips for your brand.

What this blog post is about is this question “Are we really that kind…?”

Now, think about that. There were moments when you needed a tactic for your Snapchat channel or a content approach for your Pinterest channel, so you started doing some research and see what others are doing. There are blogs that sell you almost the same thing, there are webinars and video tutorials that almost have the same script.

So why shouldn’t you do this too? If everybody is doing it, you can do it too, right?

But are you really that kind of brand who wants to upload quotes on Instagram? If you want to be an entrepreneur and you want to motivate the ones who follow you, do you really want to copy Gary Vaynerchuck’s strategy? If you want to start a company blog and you want to leverage your web traffic, do you really want to daily blog posts like Copyblogger does? Or if you want to be a videoblogger do you really want to use the same fonts and same scripts as Casey Neistat?

Are you really that kind of entrepreneur? Are you really that kind of brand? Are you really that kind of blogger? Are you really that kind of content creator?

Are you really that kind?

Because if you are that kind, you can stop right now reading this blog post and start doing your own stuff. But guess what? If you don’t see any other results, then don’t complain about how bad social media is, or how stupid blogging is or why a video channel isn’t worthy of your time…

This is the moment when you should think about this question – am I really that king of …?

So yes, motivation and inspiration can come from various moments and various discussions with others. You just have to keep your mind open.

As I had it when Oana asked me this question that made me rethink the whole approach of our work and made me write this blog post.

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