They are audience-centric top creators.
What does this mean?
They built an audience, worked to understand their problems, and then created products/services that solved them.
And this keeps them on top in their industry.
Always building the audience, solving a problem, and empowering their brand.
Why does this approach work?
Because it validates the ideas and refines offerings before investing in product development.
By building a loyal audience first, marketers identify specific needs and create brands that address those needs.
The shift towards an audience-centric approach reflects changing consumer needs and expectations in today’s digital age.