I was at a press conference and in front of me was a hasty journalist, with an agenda in one…
A lot of ugly things can be said about advertising: that advertising manipulates, advertising lies, that advertising is Satan's right…
Rick Warren once said “If you want to connect with people you’ve got to start with their needs, not your…
The best blogging lesson I had did not come from any specialized course in social media, conference or any other…
I believe the term product placement is wrongfully used by marketers. Why? Let’s look at it this way: What is…
We've started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and…