I Do Not Believe in the Theory of “The Most”

9 years ago

Marketers have realized that the positioning of the product containing the words “the most” can differentiate that product. All right,…

The Moment of Specialization is Now

9 years ago

I remember a day when my brother and I went to engrave something on a candle. We arrived at an…

Consumers Will be Paying More for the Service called TIME

9 years ago

Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started…

What Marketers Can Learn from a Rock Concert?

9 years ago

Marketing is everywhere. At least if you are a marketer you can see more than just some ads on billboards…

What Do You Say About This Logo for My Blog?

9 years ago

First of all let me say a big "Thank You" to Bogdan who designed this logo for my blog. And…

The Portrait of Today’s Client

9 years ago

I had the honor of working on both sides. I was both the client and the agency. The first time…