Marketing

What is Evangelism Marketing?

Last year when I publicly announced that I am a Brand Evangelist at Bannersnack, a lot of people were confused…

9 years ago

What Kind of Customer do You Want?

As marketers, we look at the customers as our final step in our strategy. They  are our purpose, the reason…

9 years ago

Why Marketing can look like a Golf Game

At first sight golf is an easy game. You have a club, a ball and you have to get that…

9 years ago

Brands have the power to democratize industries

A few days ago I reread this article that explaines the times in which we live: Uber, the world's largest…

9 years ago

What is the Role of an Evangelist in a Company?

For those of you who want to know more about what an evangelist is in a company and what their…

9 years ago

From Storytelling to Storyliving

The word "storytelling" has become a basic term for many companies when it comes to branding. Of course, there’s also…

9 years ago

My 6 Tips for Future Marketing, Advertising and Communication Students

I haven't gone to any marketing or advertising school and, still, I work in the field. Sure, I'm currently getting…

9 years ago

Marketing: Still a Lifestyle

Because I feel obliged to continue this article and I thought about further developing this idea of marketing as a…

9 years ago

Create a Relevant Message Answering These 3 Questions

I often heard this from the marketing speakers at  different conferences: “You need to deliver relevant message to your audience”…

9 years ago

The First Steps of Becoming an Evangelist for Your Company

Being a brand Evangelist for a brand is not an easy job. It’s not even a job. More likely, it’s…

9 years ago