Marketing

What is Evangelism Marketing?

Last year when I publicly announced that I am a Brand Evangelist at Bannersnack, a lot of people were confused…

11 years ago

What Kind of Customer do You Want?

As marketers, we look at the customers as our final step in our strategy. They  are our purpose, the reason…

11 years ago

Why Marketing can look like a Golf Game

At first sight golf is an easy game. You have a club, a ball and you have to get that…

11 years ago

Brands have the power to democratize industries

A few days ago I reread this article that explaines the times in which we live: Uber, the world's largest…

11 years ago

What is the Role of an Evangelist in a Company?

For those of you who want to know more about what an evangelist is in a company and what their…

11 years ago

From Storytelling to Storyliving

The word "storytelling" has become a basic term for many companies when it comes to branding. Of course, there’s also…

11 years ago

My 6 Tips for Future Marketing, Advertising and Communication Students

I haven't gone to any marketing or advertising school and, still, I work in the field. Sure, I'm currently getting…

11 years ago

Marketing: Still a Lifestyle

Because I feel obliged to continue this article and I thought about further developing this idea of marketing as a…

11 years ago

Create a Relevant Message Answering These 3 Questions

I often heard this from the marketing speakers at  different conferences: “You need to deliver relevant message to your audience”…

11 years ago

The First Steps of Becoming an Evangelist for Your Company

Being a brand Evangelist for a brand is not an easy job. It’s not even a job. More likely, it’s…

10 years ago