At first sight golf is an easy game. You have a club, a ball and you have to get that ball into a hole. It’s just like marketing. You have a budget, you have a product, you need to get that product into the bag of the consumer. Should be easy, right? Well, not quite, […]
What Kind of Customer do You Want?
As marketers, we look at the customers as our final step in our strategy. They are our purpose, the reason for everything we do – even when I talk about social media marketing, content marketing, e-mail marketing, SEM, SEO and the list can go on and on an on. We fight for our customer. We […]
What is Evangelism Marketing?
Last year when I publicly announced that I am a Brand Evangelist at Bannersnack, a lot of people were confused and asked what that term means. Since then I’ve been asked hundreds of times what Brand Evangelist means and what exactly do I do at Bannersnack. But before really getting into what the concept of […]
Let’s get bored for the sake of creativity
Lately, the topic of “Creativity” keeps finding me one way or another. What is creativity? How can it be improved? How can it be forced? How creative is someone? What does being creative mean? And so on and so forth, whether we are talking about creativity in advertising, social media, marketing, everyday life, or simply […]
5 Simple Tips for Your Next Black Friday Marketing Campaign
If I’m going to be one of those people with Black Friday theories, you’re going to send me somewhere far far away, am I right? Makes sense, I’d do the same if I were one of those “smartasses” speaking about Black Friday. But it seems like this morning on my way to the office I […]
Stop being other influencer and start building your own way in this culture
I’d started to write this blog post I was thinking about the evangelist’s struggle of today and I wanted to write it here. But still, I think we should focus on a much more important topic – if you follow those influencers/evangelists from your area, it doesn’t mean you can be like them. For some […]
2 useful practices for starting out in Content Marketing
I often see companies and agencies (social media, advertising or digital) that own a blog and 3 social networks on a page bought on Theme Forest. And the majority have 2 huge problems- they either have a shitty blog or they don’t even have one. And I’m sorry for the language, but I’m trying to […]
Why are we afraid of the word “advertising”?
I look around me and I see more and more people from the advertising industry (marketing, digital marketing, social media, PR, etc.), running from the word “advertising”. And not only that, they are even ashamed of this field. They wrap it in other more pompous and trendy words like storytelling, content marketing, programmatic advertising, social […]
4 problems you will face in your content marketing strategy
Just like every garden has its weeds, content marketing has its own problems, and the man in charge of this part of the brand’s communication will have to find the easiest and fastest solution to these problems. Below, we’ll take a look at the 4 issues that any content creator (for a personal brand or […]
The reason why marketing articles could be harmful
Coming up with this title on a marketing and social media blog is kind of anticlimactic, right? What’s the idea? Do I want to shame blogs that talk about marketing, advertising or social media? Wouldn’t this mean that I’m just a huge hypocrite? Well … if you look at it this way, then you could […]