There are just a few things that matter more than company logos when it comes to marketing and visual identity for a brand.
A brand can be associated to a business, a website or any other types of activity. You can even create and develop a personal brand if you’d like. What all these have in common, regardless of the industry, the media type or the main activity, is a visual identity that usually starts with the appropriate brand design, the logo.
Why is a company logo design important?
Well, the logo design translates into the company’s or the brand’s identity. People will recognize a brand via its visual identity and they will form an opinion about the company based on how they perceive this image. Not to mention the fact that all your marketing strategy will contain it in one form or another and that it is the foundation of everything you need as you get to market your brand.
What are the main characteristics of a company logo?
Before getting to the design part, you need to understand not only the importance of a visual identity but also some of the most important characteristics of it.
A logo should be simple. This is important because people have to understand it in just a couple of seconds.
A logo should be memorable. Understanding is not enough. Your audience has to remember your visual identity in order to make the most out of your marketing efforts.
A logo should be scalable. This means that regardless of how much you zoom in or out, it always looks good and professional. Scaling down and up will be one of your main tasks when you create your marketing visuals that contain the logo.
A logo should be relevant. Last but not least, there is one more thing to take into account and that thing is relevancy. It should be relevant not only to the audience but also to your main values, goals, identity and future plans. Also, you need to consider the industry you are active in as it matters as well.
Examples of a very well designed logos:
A lot of brands came up with a lot of impressive designs. However, we’ve seen already some very popular logos that are minimalistic and still representative for their brands.
One of the most popular choices is the minimalist type font design. The most popular logos in this category are Google, Microsoft, Air BNB, Pinterest etc.
Other companies managed to create minimalistic designs without even using a single font. We all know and recognize the famous apple from Apple.
Or, the stylish F from Facebook.
They all have in common is simplicity, versatility, easy recognition and relevancy.
Company logo creation. How to create the best logo for your brand:
In order to create your best logo, you need to take care of a few things and follow a set of logical steps that I will describe in this chapter.
Let’s dig in:
1. Explore your visual identity
Take a piece of paper and try to envision your future logo. Design a couple of basic sketches and see how everything takes shape.
Take into account your brand name, your industry, the audience you want to target and your own affinities.
2. Choose your budget
The next steps depend mostly on how much money you have at your disposal. For instance, you can hire a professional designer and ask them to draw your logo based on your preliminary sketches.
Or, you can choose to design it by yourself, and save that budget for other marketing related expenditures.
In this case, the next important choice is the app or apps you are going to use for your design.
3. Choose your apps
If you are a skilled designer, I am sure you already have at least a couple of professional apps you work with. However, there are several options for non-professionals, for marketers, bloggers or entrepreneurs who want to create their logos on their own. You may need a company logo generator and learn how to use it in order to make your dreams come true.
If you are looking to create a professional and stylish company logo design free, Logo Maker is the app you need to test right away. Itțs one of the tools I always check up with when I am in need of a company logo creator.
DH Logo Maker comes with over 1000 premade designs you can choose from. Also, you can further personalize your designs with your own fonts, colors and texts.
You can work with Designhill’s main crowdsourcing platform as well, and choose to work with a professional designer to create your logo or brand identity.
Adobe Illustrator is the professional design tool that can transform you overnight into a professional designer. Unlike the previous tool, however, in order to master this one you will need to invest a lot of time and of course, some money, since the tool is far from being free or even cheap.
At the same time, if you are planning on doing not one but instead a lot of designs in this area, Illustrator is a must in your collection of tools. It cannot give you company logo ideas but it can give you the professional framework you can work with.
If your priority is to design your logos quickly and save as much time as possible, this tool may also be of help. There are more than ten thousands icons and images available with this app which could make your work easier.
However, there are limited customizations available here and if you want to design something that is a hundred percent personalized, I suggest using something else. It will not harm you to try the tool and if you find it good for you, to use it.
This is one of the simplest apps you can use but if you are looking at it feature-wise, it must be at least checked and tried if you want to find and explore more options for your designs.
The tool includes resets for graphic icons and a lot of fonts which will allow you to create your designs in no time.
It features a drag and drop enabled canvas that allows you to add your elements, texts and make some graphics tweaks for a personalized logo. There are also some special effects present and the price of downloading one design is only $0.99.
Designing your logo may not be the easiest task you will ever undertake but it will not be impossible either, even if you are not a professional designer. There are some things you need to consider and a couple of tools you can try out and if you follow my advice, there are some good chances you’ll be able to be successful right after your first try.
Choose your company logo maker and make the most out of it.
What other tools or pieces of advice can your share with my audience and why do you think they can be of help to your peers?