The modern consumer has a certain flair for advertising. Consumers do not trust traditional advertising anymore. Anything free is cheap. Anything free is good. Anything expensive is for other people. Anything expensive will devalue and become cheaper. Anything expensive will be cheap. Praise the second hand shops.
Today the consumer has more and more rights. In fact, he believes he has more rights. Rights should be another section in the CV of a modern consumer. The right to reply. The right to consume without paying. The right to swear and to criticize. The right to sue. The right to smoke in front of a nonsmoker. The right to yell on the phone in public transport. The right to play loud music while waiting for the traffic light. The right to do whatever he wants with the image of a brand.
But what about responsibilities?
Because where there are rights, there should also be responsibilities, right? Because a consumer without any responsibilities and a lot of rights is in danger of becoming a monster.
And if the balance will tip more towards rights and less towards responsibilities, brands will have the right to bring responsibilities back to zero.
And I myself am curious about how will they do it!
Customer | Shutterstock
Leave a Reply