Instagram is bought by Facebook. Facebook launches hashtags. Instagram separates from Twitter. Google changes its platform. Pinterest registers a growth in 2012. Vine and Snapchat are on the rise. iOs updates. Android updates. Yahoo bought Tumblr. MySpace relaunches. Snapchat launched Discover. Google+ is trying something.
And the list may go on.
Every day is full of Social Media news. Everything is moving too fast. We live in an era of development and “releases”. Everyone wants to develop, to launch and to grow in the minds and pockets of the consumer. Upgrade…upgrade…upgrade….
I somehow find it hard to believe that we’re living in an era of consumerism. Things are moving too fast for the consumer. He needs more time for trying, negotiating and buying. A transaction purchase is not that easy. The speed is too high and cannot balance the two plates: buying and developing. This is the era where everyone shows off their best stuff. It’s the era of developments and market presentations. It’s like that hour in the morning when market vendors arrange their products, wash the vegetables and balance the scales. There are a few hours left before the customers start showing up.
And when they’ll come, that’s when things will start changing. The vendors will be much more careful with their table, their products and their price. Now is the customer’s turn. And in the end, the one who was bought the most will be the winner.
I’m telling you, a consumption period is coming when all the social media channels will start paying more attention to the client and less to their development. It’s a big MUST both for the developers and for the consumers.
Or things will start going berserk, and I don’t see how that could be a good thing for social media market.