A content calendar can help you create an effective marketing strategy and see the bigger picture.
Blogging is a hobby for many people, but it can help grow an online business. The most successful bloggers take time out of each week to plan what they will publish during the next seven days, which will require more than content about your thoughts or opinions on life events.
A well-organized blogger has already thought about how best to approach their blog’s target audience, keeping in mind any specific interests that readers have shared before publishing posts related to those topics as often as possible.
A good way of getting started with organizing your blogging schedule would include using Google Calendars, which you could set up so that different types (or categories) fit neatly under tabs such as “Work,” “Personal,”
What is a content calendar?
A content calendar is a tool that can be used by anyone who has anything to do with content production, regardless of how many people they work alongside.
Here are the reasons why content calendars help your content marketing strategy:
1. It helps you achieve your content goal.
A content calendar is a must for all businesses and people who produce written or visual media.
If you’re disorganized with your production schedule, there’s a good chance you’ll forget to update old articles, publish less often – heck, maybe even neglect what used to be one of your favorite hobbies if it falls between the cracks. In an overloaded day!
A schedule helps ensure that nothing falls through the gaps when publishing new material on blogs, websites, etc.
2. It helps you collaborate with your team.
As a single-person blog, you may not even need to put together an editorial calendar. However, if employees or contractors contribute any of the content for your site, it would be not easy without having some guidelines about what needs to be done, when and by whom.
Having something in place that everyone on staff can follow is necessary for keeping everything running smoothly – especially with different people contributing various types of information at varying intervals.
3. It gives you a more extensive overview of your content strategy.
A content calendar will help you plan out several month’s worths of posts to organize your upcoming activities. You can make sure that all of the work is spread evenly throughout each month. Hence, no one topic gets over-represented in a given period, and your marketing strategy makes sense for what’s happening now with current events or seasons.
A content calendar lets you see at a glance when you’re publishing which types of material on social media.
That way, if we have five case studies coming up from different categories during February but only two articles planned for March, then it’s easy to fit them into our schedule without having any cases overlap topics or get posted too close together – giving us more space between posts instead!
4. It saves you from creating last-minute content.
Sometimes you have the luxury of being able to take your time and create content on a whim.
Other times, however, life gets in the way, or something unexpected happens that forces you to make do with whatever spare minutes are available.
A content calendar will help ensure that no matter what it is we face during our busy lives, there’s always an engaging blog post waiting for us at the end!
5. It helps create repeatable content success.
The content calendar is your way of creating a repeatable process. When you have planned out the steps necessary to publish a specific piece of content, simply repeating those with every new article will give you an easy and successful system for posting on time without starting from scratch each time;
The following article discusses how using a good content calendar can help make managing social media easier for marketers by providing them with a more work-efficient method that allows them to be productive in other areas.
6. Track your performance
Tracking the effectiveness and success of your content is possible only by monitoring metrics.
Establishing benchmarks are necessary to tweak and fine-tune what’s being done for our audience.
7. Align outside collaborators with your content strategy
A content calendar does more than keep you on track. It also helps others in your company stay organized and productive too! Tracking each piece of work can be tricky without a clear outline for the project.
With this handy tool at hand, artists are always ready to illustrate blog posts; social media experts know when it’s time to post new articles; freelancers get their questions answered faster with feedback from editors before submitting articles or other pieces that they’ve been commissioned for – all thanks to the invaluable help a well-crafted content calendar provides everyone involved.
There are many moving parts required in creating good quality written material: an illustrator is often needed if someone needs illustrations added onto their article as addendums. In contrast, one may need information from a specialist.
8. Brainstorm better and together
When topics organize your content and have a clear view of what’s in the works, it can often get everyone on board.
Brainstorming activities to boost your content calendar are essential for delivering compelling, engaging, and innovative ideas that help keep people coming back every day!
9. Ensure your message is always in front of your audience.
Maintaining a content calendar ensures that your message is always in front of prospects, whether you’re trying to reach them with branding messages or when those prospects are further along the funnel. Y
ou want to drive them towards specific actions. This way, no one misses out on any valuable information from your company!
10. Decide on a publication frequency.
This is both an art and science, depending principally upon your content strategy and the type of social media or blog you intend to publish from. If it’s for your blog, one post per week might be appropriate, while if it’s a Youtube channel, then two videos every week may suffice.
For more text-heavy blogs, you could adjust by publishing monthly instead of weekly, but always make sure you stay updated and optimize your articles regularly.
I firmly believe that blogging with consistency is necessary for content marketing to work. Frequency does matter – but how often should you blog?
A recent study by Moz showed that publishing 2-4 times per week provides the highest results in traffic and conversions, featuring a dramatic dip after five days without posting on your site.
However, another report from CrazyEgg found more success when publishers posted one time each day or every other day over an extended period of 12 months rather than making posts weekly throughout one year’s span.
In this case, it would be best to experiment with different frequencies until finding what works well for your niche audience.
Conclusion:
Content calendars are an integral part of any content strategy.
They help you achieve your content goal, collaborate with your team, get a more extensive overview of your content strategy, and save you from creating last-minute content for the inevitable new business opportunity that comes up on Friday at 5 pm. It also helps create repeatable success by always having the right message in front of your audience.
Here are ten simple but effective reasons why we think every marketing professional should start using a calendar to plan this year’s digital strategies!
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