Valuable content is that type of content that manages to take an “AHA!” from you.
Ok, but how do we manage to take that “AHA!” through an Instagram post, blog article, or even a Tiktok video?
Following a simple rule:
Solve a problem…
Any situation has a problem, and any problem has a solution.
at a given moment…
When people are interested and searching.
for a well-defined category of people…
Not any valuable content is valuable for everyone.
…with a clear purpose.
Valuable content will always have a well-defined scope.
Solve a problem at a given moment for a well-defined category of people, with a clear scope.
What does valuable content mean to you?