Malcolm Gladwell is launching his newsletter on Facebook Bulletin. I’m not sure if this will be a strategic partnership or just another way to communicate with his audience.
What does that mean? For one thing, it looks like multimedia platforms are now being used by other “media companies” (cc Joe Pulizzi) to stay competitive.
But what’s more important here is that blogging isn’t dead!
It has just reinvented itself…in a new format called newsletters. Podcasting is not dead, it has just reinvented itself in netcast (yes, you can have audio and video too). Instagram is not a square photo app anymore, because they will focus more on videos. Twitter is not just a 120 text character social media platform. Spotify is not just a music platform anymore.
One thing is true and will always stay this way.
You don’t have to start a blog if you love to write. You don’t have to start a Youtube channel to become a video creator. You don’t have to launch a podcast to be a great host. You don’t have to write a book if you want to be a writer.
Are there any successes in the content creator world
Today you can create anything and share it anywhere, as long as there is an audience that wants to consume your content.
You can launch a Twitter profile and share your visual ideas. Take, for example, Jack Butcher, who started his project visualizevalue.
Now he is selling courses, merch, workshops, and giving consultant service. His audience?
Results? Visualize Value is the product of that transition, a project I’ve used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people.
He said so on this About page.
You can launch your Instagram page, create Instagram carousels, educate people from your area and have a business.
This is what Dave Talas made with his Instagram profile. He is teaching people about Instagram Marketing and building 169k followers on his Instagram and many subscribers who are paying his courses just to learn how to win with Instagram. How did he succeed? By creating content on his profile, connecting with others, and delivering value for his audience.
I have friends who launched their own Instagram profile, and in a few months, they started getting their first clients. And guess what, they didn’t have a significant number of followers. They just delivered value for their target audience.
We live in a creator economy, and you can choose to stay a content creator or move forward and be a content entrepreneur.
Or have you heard about Dude Perfect? These 5 guys who come up with trick shots, humorous skits and awesome crazy stunts for a very young audience are making over $22 Million/Year from 7 income streams which Noah Kagan is talking about in this video.
How to launch your business as a content creator?
Jordan O’Conner put it so simply in a tweet that thousands of people were freaking it out when they saw it. Let me simplify it for you:
- Pick a niche you are passionate about
- Create content
- Build an audience
- Ask them what they need
- Build and sell a product
These are the five simple steps you can take to build a successful brand.
Do you want to learn more about content entrepreneurs who are making a living? The Tilt is sending a weekly newsletter on how other content entrepreneurs are having success.
You don’t have to figure out right now how you will build the SEO traffic, who will subscribe to your newsletter, and how much money you have to charge to buy your product.
This is how it worked a few years ago, and this is how it works now.
Some blogs launched a product: MOZ & Unbounce.
Other blogs launched events: Social Media Examiner & Content Marketing Institute.
It doesn’t matter the platform where you create your content – just make it, publish it and connect more manageable with your audience.
Build a media company that one day can sell a product or service. But most important, serve the ones that are interested in your ideas.
As Seth Godin said in his book, This Old Marketing: “Everyone has a problem, a desire, and a narrative. Who will you seek to serve?”