Instagram is about to change the game on their platform.
And marketers should start thinking about a new strategy.
I can’t say that I look forward to this change but I was quite curious to see when will Instagram come up with something new and big. A change that will have a big impact on their game. And here it is. The algorithm that is gonna give headaches to a lot of marketers and creators.
Instagram announced the future change on their blog with a great title “See the moments you care about first”
Until now, everything was natural and users were able to see posts from other people they follow in chronological order.
But now, marketers’ responsibility on this platform is bigger than ever.
How will the new algorithm change the game on Instagram?
Marketers and content creators should focus more on creating engaging content. If until now they were struggling with creating content constantly, now they are met with a bigger challenge – creating an engaging content. That means for all the photos and videos that get posted, they should invest more time, energy and let’s not forget – CREATIVITY.
Creativity is what makes the user engage!
Marketers needs to make the user care about their brand.
A post to 10.000 followers won’t show up in 10.000 feeds. This is why they need to start creating more engaging content NOW. When creating their instagram posts marketers should think about their audience first and then about the brand.
Instagram Ads will gain more power on the platform.
If Instagram is going to follow the same path as Facebook, it means brands will need to invest more money to gain more users on the network. Social media is not a free network where you can promote your brand? So, if you invest money in creative content, why not also invest money in promoting it so that it reaches your target audience?
And yes, this algorithm change will offer a new opportunity to every marketer – paid ads.
If you want more money, you should invest money!
A new strategy
If you think that your current strategy is be enough to make your Instagram account live through the year, let me tell you that you need to go right now to your desk and think about a different one. Because the game rules will change and if you won’t be ready, you will lose.
This new Instagram strategy proves once more that nowadays you can’t rely on a 3 or 6 months digital strategy. Because nothing guarantees you that tomorrow is going be the same. So you need to keep your head in the game but get your hands dirty in order to understand the context.
As a conclusion, don’t forget the 2 important words you need to focus on for your Instagram Strategy: engagement and advertising.
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