Whether you like it or not, A.I. is here and is here to stay, grow and develop on a level that most of us would not even imagine to be possible a few years ago. How can you use A.I. to grow your business?
Well, let’s take this road, one step after the other, and learn about the old, the new and the feature tied to this incredible concept that will shape our tomorrow.
What is Artificial Intelligence?
Most certainly, everyone who is already reading this page, has at least heard of the term A.I. or Artificial Intelligence so far. Is not a new concept, it has been around for a while but what’s new is the way it develops at a pace unheard of until recently.
Before understanding the A.I.’s potential impact on your business, however, we need to understand what A.I. is in the first place.
Why? Well, the term, as it is, is quite broad and vague. And this is because it refers to any computer program that was designed to engage in specific human activities, including learning, problem solving, and planning.
What interest us here is mostly machine learning A.I., one of the most common types of artificial intelligence that is developed today for business purposes. It is primarily used for processing large amounts of data fast and efficiently and most of all, it appears to be able to learn over time.
Machine learning A.I.s are able thus to process data, identify patterns and anomalies and help the working teams to adjust rapidly to every new scenario and deliver the best results in a fraction of the time they would have otherwise needed to process everything individually, traditionally.
Besides machine learning, however, we have a bunch of other types of A.I.s that are being used for business growth. In the following paragraphs, we’ll try to pinpoint the most important such applications.
Why is A.I. important?
Using A.I. can have a huge impact on your business. I will develop this topic further throughout this article but before starting, I will pinpoint some of the most important benefits:
- Gather and process large amounts of data in order to generate leads and grow your customer base
- Sale lots of money and precious time by optimizing routine processes and tasks in sales and production departments.
- Increase your productivity.
- Increase your operational efficiency.
- Analyze the data better and identify and maximize sales opportunities.
- Offer intelligent support and advice to your customers.
- Offer a better and more personalized experience to your customers through A.I. processes that allow you to use insights to predict their preferences.
- Avoid a lot of mistakes due to ‘human error’ and risks with AI.
- Make faster business-related decisions.
Ways to use A.I. to grow your business
Now that we know what A.I. is and why businesses use such applications, let’s take a quick look at some of the benefits that come with it.
1. Create content
For millennia, content creation was something that only humans were capable of. Things have changed during the last few years and, while computers are still not able to create in-depth long-form content, you can still use Artificial Intelligence for short-form types of content such as earnings reports. You can also produce content based on insights on past engagement, content that will be relevant and contextual at the same time.
According to stats, over ninety percent of marketers use the content as part of their growth strategy. AI copywriting software can help speed up this process through machine learning and NLP to provide suggestions, sentence paraphrasing or text variations.
2. Syndicate content
A lot of industries have already benefitted from Artificial Intelligence. And, Social Media is one of them. These platforms have built in algorithms that provide insights into the optimal time to publish and push content. They are based on machine learning and allows you to select the best time to post based on engagement with your content.
3. Get/develop new ideas
We are human. We are limited. As much as we’d want to be thorough, most of the times, we are not.
We cannot consider all the data that is available to us at a specific moment in time and thus, our creative creation process may suffer. However, Artificial Intelligence can help us solve this problem and give recommendation that otherwise would go overlooked. These recommendations may lead to innovative ways to produce content based on new and attractive ideas that will eventually lead to engagement and leads.
4. Customize your window to the outside world
And yes, I am referring to your company owned website. You can customize it based on customer engagement and yes, you can use A.I. automated software to get the bets insights on how to proceed.
People of today expect no less than tailored experiences. And, with Artificial Intelligence, you can design automatic updates on what messages you delivered based on who is viewing your page.
5. Automate E-mail follow-up
E-mail marketing is still a big thing in 2022. However, people are peakier nowadays and expect personalized mails and follow-ups.
There are tools like Salesforce that will with the help of Salesforce Einstein Email Insights can allow you to get relevant context into your customers that you can include in your messages in order to provide a more genuine and relevant customer experience.
6. Improve customer support
A.I. can be effective in many other ways than those presented so far. It can affect the customers’ experience but at the same time, it can provide valuable data you can use to support them and give them all the help they need when using your product or service.
Chatbots are also reliable tools in this area. They enable users to communicate with computers in real time through AI and NLP algorithms that mimic human to human interaction. They provide experiences similar to speaking directly with a member of your team and improve communication outside working hours.
7. Better SEO analysis
Search engines such as Google, the most popular one, have been using A.I. powered software and algorithms for a long time now. They are even able to detect misspelled words nowadays, a good indication of the level of complexity these A.I.s got to.
There’re good new for the end user as well. A.I.s are available nowadays for search engine optimization as well and they are as efficient as they are powerful in today’s context. And, there’s a good example of this sorts. It’s called Surfer SEO. It uses NLP and algorithms that generate topic clusters on search volume, keywords, and intent that have the most influence on ratings. They also provide an editor that shows related keywords you should include in your articles and blog posts. At the same time, based on your main keywords, the tool will provide you with recommendations on the number of words, headings, and images you should use in order to get the best results.
A.I. is here and it’s here to stay. With new developments and improvements coming on a daily basis, Artificial Intelligence may be one of the best tools you can leverage for business growth. With this article, I tried to pinpoint some of your best options in this area and at the same time, the benefits that arise from each of them.
What A.I. tools are you using and what are the results so far?