Is your Instagram feed getting ignored?
With over 1 billion active monthly users on the platform, it’s time to make some serious noise. This article will teach you how to get more clicks and conversions with a few simple tweaks.
Instagram is more than just a way to post pictures of your breakfast or videos of your dog. 83% of those surveyed said they discovered new products through Instagram, and it’s become an integral part for businesses in their marketing campaigns with the introduction of sponsored ads.
And as Adam Mosseri (Head of Instagram) said “We’re no longer a photo-sharing app or a square photo-sharing app…”
All I can see is that Instagram is becoming a bigger marketing platform and marketers should take advance of this situation and also reposition.
So, do you want your Instagram ads to drive more clicks and sales? Are you struggling to differentiate your offer?
Let’s discover how to write Instagram ads that lead to conversions.
1. Keep it short and sweet- a good Instagram ad should be no more than 150 characters.
The best way to write Instagram ads is by keeping them short and sweet.
That’s because if your prospects are already familiar with you or they’re ready to convert, there’s no need for a long-winded introduction. Plus, very targeted audiences will be more responsive than ads that reach out indiscriminately across the internet.
If you’re an advertiser, it’s often best to keep your Instagram ad copy short and sweet when:
- Your target audience has a long history with your product or service.
- They already have the objection they need to overcome.
- The type of person who would be receptive to what you’re selling is more likely to respond well than not.
2. Use the power of words to make your audience feel something- tell them how they’ll enjoy their life if they buy your product or service.
The first 50 or so characters are crucial. You want to make your offer abundantly clear as early on in the copy portion as possible, but also be concise with what you’re offering and how they’ll get it (or why not).
The magic of Instagram is how it can make a user feel like they’ve been transported to one of their favorite locations. This feeling, coupled with an irresistible offer and landing page that meets expectations set in advance by customer data gathered beforehand, will lead to conversion campaigns that are both successful and profitable for brands seeking exposure on social media platforms.
You need to have a clear plan of action strategically placed in your ad copy if you want people to take the next step. This should be an easy, logical call-to-action that compels them into taking this desired course of action by placing it at either the beginning or end and using persuasive language with specific details about what they will receive for doing so.
3. Include a call to action at the end of your post so that people know what they’re supposed to do next
You can’t afford to be without this! Use these simple tips and tricks for your next ad campaign.
With CTAs like “buy now” or “get started,” you’ll have a better chance of converting new customers with Instagram’s built-in CTA, which appears between the creative and copy.
Repeat the same CTA in both places, in the feed ad or IG stories ad to emphasize it even more – you never know who might see your post on their feed while scrolling through IG stories!
4. What are some benefits that come along with using your product or service?
When you create Instagram sales ads, it’s essential to know the top reasons your target audience might decline the offer. You’ll then need to do everything in your power to overcome these objections.
For example, suppose a typical objection from potential customers is that they don’t have time for this new product or service. In that case, one way of overcoming their concern about not having enough free time could be by showing how easy and quick something was – like using an app on their phone!
Benefits are always better because customers like knowing how an advertised item could potentially positively affect them. But also when comparing two similar products with different benefits/feature lists, customers prefer having options based on specific needs rather than being forced into buying one thing immediately after seeing another advertisement which is less beneficial overall.
5. Which emotions does your brand evoke in its customers?
Marketing a free offer takes this concept to the next level. Not only does it help prospects overcome pricing-related objections, but it also helps users who are not overly concerned about cost and additionally addresses complexity concerns that potential customers might have. Who doesn’t want something for free?
This is useful because advertising these offers can make them more enticing enough to attract new consumers (who may be turned off by price) and address any concern they might have with using your product or service at all due to how complex it seems!
6. Make your ad copy a scroll-stopper by creating an enticing headline that grabs their attention and makes them want to click on the link to learn more about what you offer.
Instagram is a time-sucking black hole of scrolling. To capture attention and entice people to click through immediately, try these five tips:
- Use urgency in your copywriting with phrases like “Limited Time Offer” or “Offer Expires Soon.”
- Make sure the product being offered looks good on its own as well as within the context of what’s around it so that users can get an idea of how exactly they’ll be able to use it.
- Include text overlays (e g., instructions).
- Try incorporating video into your ad strategy if possible–it cuts out any need for words!
- Identify user engagement points by asking questions about their interests before you start
Urgency is a powerful way to get people’s attention and can be used in countless ways. One of the most common examples is limited-time offers with an end date, like those often found on social media sites such as Instagram or Facebook. These ads use phrases like “Limited time!” or “Ends soon” to communicate how quickly these items will sell out for good!
7. Be creative! Use hashtags, emojis, and other forms of social media engagement to get people excited about what you’re selling.
Your Instagram ad caption could be the most compelling copy of all time, but if your creative is especially eye-catching, it’s a risk that users may never make it to reading.
To generate maximum sales, use both elements: create an image or video with visuals so enticing they’ll catch people’s attention and reiterate the captions’ message for those interested enough to read them.
Some companies might be tempted to include a list of features in their Instagram ad caption. But, they typically don’t work, and advertising as benefits because the product or service may have certain desirable qualities that can help benefit you. It’s more important what those characteristics will do for you instead of just telling people about them and hoping they’ll buy something from your company on impulse without any further consideration.
You can make your ads more engaging and creative by drawing from the language customers use most often. By analyzing reviews or social media comments, you will be able to see phrases that they repeatedly repeat, which are likely words or terms specific to your business.
Your ad copy is a direct reflection of what people care about, so when it comes time for writing an ad, try not only considering how best to sell but also crucial customer pain points like delivery times, shipping costs, etc., as these will resonate with them!
If you want to establish your brand as an authority, mention household names in the conversation.
8. Don’t forget about influencers! They can help you convey a connection with your target audience, which is perfect for social media marketing.
One of the best ways for brands to get new clients is through influencers; however, that doesn’t always work since not everyone has a massive following on social media or enough money and time to pay someone off to post about their product.
Another way to work quite well with both marketing professionals and customers is by getting big-name companies already popular among potential consumers. By doing this, if it’s been done right while still being natural, then it will inspire trust from current prospects because these people have never seen anything fishy when working together before but also help encourage action now too, which could be sales conversions or signing up for
Whether you use these tactics alone or in combination, they can make your Instagram ads more effective, leading to more sales and a better return. If you’re unsure which tactic would work best with your audience, testing is always the correct answer.
Set up an A/B test when creating your next Instagram ad campaign and experiment with various copy versions until you find a winning combination.
If you’re looking to improve the performance of your Instagram ads, these strategies will help. You can use them separately or for a more powerful campaign that generates high ROI and better sales results. When in doubt on what strategy will work best with your audience, always test! In conclusion, following all of these tips should assist you in ad efforts, so be sure to implement them into future campaigns.