It always depends

• What’s the real reason behind your simple question?
• What’s the entire context around your question?
• Why are you asking this question now and not later?
• Why do you need an answer?

These questions sum up the simple and sometimes frustrating answer a marketer can give you: “It depends.” It always depends. It depends on the context you are living in right now. It depends on the circumstances and third parties in this mix.

Professional marketers never give a straight answer to a simple question.

Professional marketers always try to understand the entire context of the question.

Professional marketers will look to see the real reason behind the question.

And it always depends.

So next time a marketer answers with “It depends,” it’s not because they don’t know the answer; it’s because they want to give you the best solution for your problem…and sometimes it depends…on you.