Incidentally I happened to listen to a podcast where the guest was Gary Chapman, author of the book “The 5 love languages”. The author states that each of us has a specific love language:
- words of confirmation
- acts of service
- receiving gifts
- quality time
- physical touch
After listening to him I started thinking “Ok, but what if we could implement this love language in a company’s communication with its clients”. We all know social media is a great opportunity to communicate with our clients. We can wish them “good morning”, we can send gifts and we can give them an unforgettable experience through our brand. We can communicate in real time and we can ask them for feedback. Just like a relationship!
I think many people already got the idea of “communicating with the client”. Thousands of articles have been written, hundreds of conferences were organized and hundreds of books have been written about it. But the hardest part is the client’s language. How do I speak to him? What do I talk to him about?
Think about this: you are in a relationship with your client. Yes, it’s a love relationship. You give him your love and he has to return it. Maybe you have a certain way of communicating and you want to let him know that you love him in your own language, whereas his language is totally different.
Well…I know we’re talking more than one client but this is where communities come in. And we can very well use the Tribe theory (Seth Godin) or resort to the Gamification theory that Julian Padurariu evangelizes.
At the end of this discussion I encourage you to come up with two things that you must uncover yourself:
1. What’s your love language?
2. What’s your client’s love language?