Lately I’ve realised that my behavior relating the marketing industry has changed. I’m not looking at the campaigns some brands do on social media anymore and I’m not interested in the trends coming up in 2017.
I’m more interested in the behavior of the marketer.
I’m looking at the guy/girl struggling to understand why Instagram has launched Instagram Stories, why Snapchat doesn’t invest in influencer marketing, why Facebook Live video is such a big hit or why mobile is the present and not the future.
Even more, I’m curious about how marketers optimize their time, how they can find the balance between learning for their personal development, executing for the brands they are working for and also trying not to get into a burnout situation.
In fact, as I said before and I’m saying it again, I believe that marketing is a lifestyle, not a job!
But as I’ve seen in 2015 and 2016, marketing is changing from one day to another. And that happens because marketers needs to adapt, find new ways to build bridges between brands and consumers and also help customers find solutions for their problems.
I believe that marketers will struggle with the next 3 subjects in the coming year: attention, competition and product.
Why these and not others?
Because as I’ve told you already, I’m more interested in the marketers behavior then in the industry’s.
Think about how Stephen Curry, LeBron James or Russell Westbrook are playing today and how Kobe Bryant, Dennis Rodman or Kevin Garnett used to play a few years ago. To understand the game, the team, the victories and the losses, you need to closely observe the players.
So here are my observations about marketers and their struggles in the next few months, or even years.