Because I feel obliged to continue this article and I thought about further developing this idea of marketing as a lifestyle. Yes, yes, I know, a book could be written on this subject. Who knows, when I’m 50 (or more) and life will have given me enough experiences (both positive and negative) to write down, perhaps I’ll release a book. But until then my blog is my book, so if you want to read my book, just type www.robertkatai.com.
The marketer is often honked in traffic because he spends too much time at the red light. He analyzes the competitions outdoor or maybe even his client’s. Or sometimes he loses the track of time on his phone sending BTs.
The marketer gets into conversations with the farmers at the market.
Why? Because he wants to know where the product came from and if he is lied to he breaks any “contract” with the producer but he also wants to “feed” on stories.
The marketer has folders and subfolders in bookmarks divided into the following categories: inspirational, daily read, competition, must read, news, clients, smm, mk, shit, bullshit.
The marketer disagreed with Paul Holmes (although he respects him) when he declared that “PR will take over marketing.” And he still disagrees.
The marketer is over viral before it even becomes viral.
The marketer does not have in his vocabulary the phrase “let’s do this because they did it and we can use it too”.
The marketer never declares himself a marketer. He is declared a marketer by others!
The marketer will never read this article because he is too busy for it. But because other colleagues from the field will share it, he will feel obliged to read it!