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Mistakes Marketers do While Promoting Their Infographic

Visual Marketing
Visual Marketing

Creating an infographic today can be a simple task for a marketer. Either he hires a professional designer either he makes it by himself with the help of professional software design tools.

I covered many subjects on this topic, on how to design infographics, about important elements to use and how to promote them in multiple ways.

What I’ve seen on different social media platforms and the main reason I wanted to write this article, are marketers that don’t know how to promote their infographics.

I want to point out what these mistakes are and tricks on how marketers can promote their work better.

Why am I doing this?

Because it doesn’t matter how good looking your infographic is, if nobody knows about it.

01 The home of the Infographic

After clicking on a link from a tweet or post, I am taken to a specific landing page or blog post and I wait…and wait…and wait for it to load the content. And guess what, I don’t have 10 seconds to wait for your content to load because the infographic is so big and you didn’t bother to compress it.

So, when you design your infographic, make sure you have a high quality one but also keep it in small sizes.

What’s your infographic home? A blog post? A new landing page?

For example, the guys from Flipsnack designed an infographic and published it into a blog post. We do the same thing at Bannersnack every time we launch a new infographic.

02 Create other formats

Did you think that after you hit the save button you are done with the infographic? Well my friend, let me tell you this: your work is only beginning.

Hereinafter, you need to think about where you’ll publish it and how you’ll promote it.

I’ve seen many cases in which marketers and influencers uploaded 8000 px height infographics on Twitter or Facebook. It’s not such a pleasing experience to click on the image, open the tab and can’t see a thing on that infographic. And that only because somebody didn’t have the time to create other formats of the infographic.

So, what should you do? You can take the first part of the infographic, let’s say the headline and try to resize it for every social network you want to publish. In this case you can easily share it on Twitter, Facebook or even on Instagram too.

03 Reaching out to influencers

After you designed your infographic, you will probably publish it on your blog and promote it on social media. Here comes the part where you want to reach out to influencers (with blogs or on social media) or other media publications that can promote your content.

But let me ask you something, what’s more important for you, a website with 100k traffic on month with general topics where everybody is there or a website with 10k traffic/month with niche audience? For example, I would bet on the 10k traffic/month targeted website. Why?

Because there is my target audience and I have more chances to get featured on their website because the content is something that the audience will love.

So, when you reach out to influencers and news websites, make sure you want to get to the ones that are in your niche industry.

Also, when you want to reach out to the influencers, please make sure that you will write a personalized email for them. And before you do this, just take 10 minutes and look at who they are, what they’re posting on social media and what they are blogging about. If they are not featuring other infographics from other brands, you can ask them to share it on their social media.

When you write the article, make sure you are using a personal email (keep away from emails like seo@brand.com or marketing@brand.com ) and also don’t forget to write down his/her name and let him/her know what this content will be about and why their audience will love it (try to stay away from emails like – “your audience will love this content” or “it will be a great content for your audience”)

It’s all about taking a few minutes before you reach out to each of them to see who they really are and how your content can help them and their audience.

But the biggest thing you can do is before you even start designing your infographic!

Start building relationships with bloggers and influencers.

Not because you want something from them but because you and them need to have a collaboration that maybe will help both of you one day.

04 Measure

After you designed your infographic, you will probably publish it on your blog and promote it on social media. Here comes the part where you want to reach out to influencers (with blogs or on social media) or other media publications that can promote your content.

But let me ask you something, what’s more important for you, a website with 100k traffic on month with general topics where everybody is there or a website with 10k traffic/month with niche audience? For example, I would bet on the 10k traffic/month targeted website. Why?

Because there is my target audience and I have more chances to get featured on their website because the content is something that the audience will love.

So, when you reach out to influencers and news websites, make sure you want to get to the ones that are in your niche industry.

Also, when you want to reach out to the influencers, please make sure that you will write a personalized email for them. And before you do this, just take 10 minutes and look at who they are, what they’re posting on social media and what they are blogging about. If they are not featuring other infographics from other brands, you can ask them to share it on their social media.

When you write the article, make sure you are using a personal email (keep away from emails like seo@brand.com or marketing@brand.com ) and also don’t forget to write down his/her name and let him/her know what this content will be about and why their audience will love it (try to stay away from emails like – “your audience will love this content” or “it will be a great content for your audience”)

It’s all about taking a few minutes before you reach out to each of them to see who they really are and how your content can help them and their audience.

But the biggest thing you can do is before you even start designing your infographic!

Start building relationships with bloggers and influencers.

Not because you want something from them but because you and them need to have a collaboration that maybe will help both of you one day.

Conclusion

Here are the 4 mistakes I ran into, that many marketers do while they are promoting and marketing their infographics.

Don’t forget that it’s not only about the design but it’s about the marketing too. This is why you call it “visual marketing”

Now back to you, let me know in the comments section below which one of these tactics you didn’t do before and you which one you’ll start doing from now on and why?

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Robert Katai

Content Marketing Strategist

"Content isn’t king. Usefulness is. Robert does this in the online marketing and social media space with ease."

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