I started listening to podcasts since November 2014. Specifically, from the moment I chose to switch from Android to iOS. And ever since, my travels by train have become more productive and I am even willing to walk about 35 minutes to the office listening to podcasts.
Why? Because I believe that a marketer (communications, advertising, PR, digital, social media, etc.) should constantly develop, experiment and review (by the way, where are you regarding the challenge from the end of last year?).
And podcasts often help you filter information, buy time, keep up with new market trends/ events and the struggles that other people from your field are confronted with.
You can listen to podcasts in the morning on your way to the office, during your morning run, while shopping, at the gym, in the car or anywhere else you like.
So let’s get started with this list of podcasts that I kindly recommend for those who are working in the digital marketing and content marketing industry:
1. The Gary Vee Audio Experience
I won’t tell you more about Gary Vaynerchuk because I’m sure most of you already think that I’m paid to promote him:)) But if you haven’t had a chance to subscribe to his Youtube channel and follow his video content (perhaps you haven’t had the time and the mood to watch him) then I recommend you subscribe to his podcast full of charisma and passion.
It addresses topics related to social media and entrepreneurship.
When we talk about content marketing we must take into account Robert Roose and Joe Pulizzi who are evangelists in this field. The topics of the moment, interactive lines (sometimes playful and other times even sarcastic) and the format of the show made me subscribe to their podcast and listen to them with the greatest pleasure when on my way to the office or when traveling.
Later Edit: They are not running the show anymore.
3. Social Media Examiner
If you work in social media and you don’t open at least weakly Social Media Examiner‘s blog you are certainly doing something wrong. SME’s podcast brings interviews and DIY from social media directly to your phone. Michael Stelzner managed to conceive one of the best social media communities in the world.
John Lee is a guy who is passionate about entrepreneurship and prepares interviews with people with stories that inspire people who own a business or are thinking of starting one. Even if it’s not the kind of podcast I want to listen to every day, sometimes it’s nice to be able to see what’s currently happening in this field I recommend it to everyone who is struggling or wants to know more about entrepreneurship.
Social Pros and Pros Content are programs with interviews and discussions on social media and content marketing, Jay Today has short videos released once a week and Convince and Convert has articles read from the company’s blog (here’s another example of a podcast that can be put into practice).
It addresses topics related to content marketing, social media, marketing and business.
Have you ever read an article on the Hubspot blog? If not, then you better set aside a weekend to read their articles. Because there you will find news, ideas and well-written articles by one of the largest online business sites in the world.
And The Growth Show podcast should be a must have for anyone interested in growing a business, an idea, a movement or a team.
It addresses topics related to marketing, sales and agency life.
If you like the type of podcast “This Old PNR” does then you’ll surely also like what Tom Webster and Mark Schaefer do although not as charismatic as Gary Vaynerchuk and not as constant as Robert Roose or Joe Pulizzi, they have their charm that makes you enjoy following them.
It addresses topics related to digital marketing, social media, content marketing and online business.
There, I have prepared 8 podcasts to which you must subscribe but if you want a longer list then I recommend you search the marketingpodcasts.com site.
9. The Science of Social Media
If you are interested in Social Media Marketing, then you most probably are already reading a lot of blogs and listen to a bunch of podcasts. Let me introduce you now to one of the best resources I have ever come across on this specific topic. Buffer is a well-known name in this kind of business with millions of clients from all over the world. If you want to learn social media marketing directly from their specialists, you can always read their blog but you can also subscribe to their podcast. It is called “The science of Social Media” and it features valuable content only.
Noah Kagan, a Sumo.com founder, is a well-known name in the digital marketing community. He has a lot of experience in this sector and the success of the Sumo app is the proof you need to start listening to his podcast. I will tell you a secret: You will never get bored listening to Noah. He has a lot of interesting things to say and you’ll get to learn more than you can imagine by just paying attention to his advice and tips.
How do you see yourself as a marketer? Are you an aggressive one or, you are rather focused on keeping things casual and deliver only valuable content for your audience? If you want to learn more about the good ways of marketing, Louis Grenier may be exactly the voice you were looking for. His podcast, “Everyone Hates Marketers” will help you understand this industry better and at the same time, get better at being an effective marketer.
Kaleigh Moore, a freelance writer, and Paul Jarvis, a designer who also likes writing, are two well known to online communities. Now, they’ve joined hands and delivered one of the best podcasts available for freelancers.
It’s called Creative Class and if you are really interested in freelancing and everything that this type of work encompasses, don’t hesitate to subscribe to it.
If you are a podcast addict and also a marketer, there’s no way you can miss Marketing School, a free podcast delivered by Neil Patel and Eric Siu. These are the two most influential voices in today’s online environment. You can learn everything you need to know about digital marketing by subscribing to their podcast now. Every single day you get a 10 minutes episode of actionable tips on marketing that will help you do your job better or, get your business to the next level.
The list of the most popular podcasts cannot conclude without Tim Ferriss. Named by The Observer the “Oprah of Audio”, Tim is a very powerful voice in today’s online business industry. His podcasts are based mostly on interviews and throughout this audio show’s history, some very interesting figures were interviewed.
Past guests include Arnold Schwarzenegger, Jamie Foxx, Edward Norton, Tony Robbins, Vince Vaughn, Rick Rubin, Reid Hoffman, and the list continues with more than 300 other interesting popular names.
James Altucher is a well-known author of many popular motivational books and a successful storyteller as well. There a lot of things he can teach us about the today’s business environment, about ourselves and about how to become successful.
His podcast is a must for anyone who tries to make a name for themselves in the online environment. What’s great about his episodes is that most of the episodes comes with a blog post-adaptation of the audio track. This makes it perfect even to those who prefer reading instead of listening.
The CEO Library is an interesting project that started with books recommendations. However, they were not aiming to give advice to literature fans but to entrepreneurs and online marketers who are searching to improve their knowledge base and learn new things.
In time, the website expanded by featuring an impressive collection of interviews, a must-read blog and of course, a podcast. Thus, if you are interested in entrepreneurship, online business and business/personal development related books, subscribe to the podcast and start learning right away.
The list of “podcasts to listen to” goes on with yet another great suggestion for designers and marketers: Inside Intercom. While the company is well known for their communication services offered to worldwide businesses, their approach to podcasts is quite refreshing in terms of the value of the information shared.
In short, they stream interesting conversations with influencers and professionals from specific fields such as product management, marketing, design, and startups.
Basecamp has a long and fruitful history when it comes to business management and business advice. However, I am always pleased to find out that professionals from a specific field are sharing some of their knowledge with the interested audience.
Therefore, if you are also interested in how a business is run and how to improve your entrepreneurial skills, you can listen to Rework podcast and start learning new and valuable stuff that will help you grow.
Whether you are into e-commerce or not, this industry can teach you many new things about marketing due to the fact that is one of the most competitive online industries. However, competition is good because it allows us to evolve and constantly learn new things. Therefore, if you are interested in this topic, subscribe to E-Commerce Boost as well. I am referring to the digital marketing topic, of course.
Hosted by Julie Fjeldgaard, communications and PR at Sleeknote, the podcast features mostly interviews. Some of the biggest and brightest marketers in e-commerce are sharing here their newest strategies and tactics you can use to grow your online business. Therefore, Julie’s podcast is a must for every marketer who wants to keep learning. And, if you are willing to learn, why not doing it from the best?