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How to Rank Content in Google using TEXToptimizer

Content Marketing
Content Marketing

Do you write great posts? Does anyone see them? If not, then why bother, right?

Instead of focusing on writing a lot of content that no one sees, create the kind that your target cares about and wants to read.

Every online business’ goal is increasing search engine visibility and improving their search engine position.

How Can You Know What They Want?

Content writing has become more complicated as the search engines change their search algorithms. They are putting more emphasis on semantics and related terms and concepts.

No longer is writing your articles around SEO keyword phrases enough. How can you change your marketing strategy to make it easier to write content that will rank?

To get your content to rank higher in organic search queries without doing link building, you need to make sure you are meeting both the intent of the searcher and your target market.

Welcome to the powerful tool called TextOptimizer.

What is TextOptimizer?

Using semantic analysis, TextOptimizer is a search engine optimization tool that will let you know how your existing content scores for your search terms. If will give you suggested related concepts and terms to add to your content.

Would you prefer to know which terms to include in your content before you write it? No problem; TextOptimizer will help you find which words to use so that you are starting out one step ahead.

Once you write your content, you can put it through the tool process again to make it even better.

Not an SEO Expert?

Most writers are not SEO experts. However, they understand the importance of Google rankings when writing content that they want to move up in the search engine results pages.

This is exactly why a powerful, intuitive tool like TextOptimizer is so valuable. It helps you increase traffic to your website and get a higher search engine rank.

How Does Search Work?

It has been years since Google used exact anchor text matching for ranking. To get your content ranked higher in the SERPs, you need to make sure it addresses what Google considers to be most important.

When users perform a search, Google generates search engine rankings based on what it thinks they are looking to find. In other words, the search query returns the pages that its algorithms see as the best matches.

What Google is doing is making editorial choices every time a user performs a search. Let’s use a relevant search phrase for this article as an example. We will use “how to rank content”.
The first Google search results are the snippets that Google sees as the best organic search results of our query.

Snippets can be in many different formats including:

  • Lists
  • Paragraphs
  • Tables

Look at the screenshot below. You will see that for our query “how to rank content”, the featured snippet chosen by Google is a list.

google search

The screenshots below show you some of the questions “people also ask” and the top first-page search engine organic results for the same search.

google search

google search

When writing, you want your page content to be in one of the above spots.

This is precisely what TextOptimizer enables you to do.

How to Use TextOptimizer to Improve Your Content

You can use this tool to improve low quality existing content or before you start writing.

Start by going to TextOptimizer.com.

If your article is already published, you can insert your URL in the search box on the home page as seen below.

TextOptimizer

The next step is to select which of the popular search engines to optimize for, Google or Bing. We recommend starting with Google as it owns the lion’s share of search. You can always go back and optimize the same content for Bing.

TextOptimizer

You can also jump down on the home page to the screenshot below.

TextOptimizer

TextOptimizer is designed to be efficient, fast, and simple to help you create great content that better matches search engine expectations. When you click “optimize my text”, you will see the same section as above where you select the search engine. Select Google.

The next step is to put your search term in the box provided as seen below.

TextOptimizer

Now you will choose from your existing content or new content.

TextOptimizer

For the purposes of this article, we will use “new text”. TextOptimizer will then send back a list of suggested semantically related terms and phrases to include in your content.
The results will not all have the same relevancy so you will need to make your own editorial decisions.

Choose between 15 and 25 terms that fit naturally into your content.

Avoid target keyword stuffing and repeat this process until your score is at least 80%.

See screenshot below to see the suggestions you will get from using TextOptimizer.

TextOptimizer

You will also be provided with suggested action phrases to include in your piece of content to encourage readers to take action.

TextOptimizer

Looking for more ideas for your content? TextOptimizer will suggest questions you can answer when writing new articles. For this term, the tool only provided one question. I have seen many more suggested questions when using different search terms.

TextOptimizer

New Feature for More Value

TextOptimizer has recently added a new feature to help you build full sentences, not just phrases or concepts.

TextOptimizer

TextOptimizer

Putting the Tool to the Test

The proof is in the pudding. Let’s use this article you are reading to show how TextOptimizer works. Following the steps above, let’s start with adding our text to optimize for “rank content”?

TextOptimizer

Select “Paste in text” and copy your article into the box provided as seen below in the screenshot.

TextOptimizer

Your goal is a score of 80% or higher. See our results for this article below.

TextOptimizer

When I first wrote this post, I scored 42%.

Using the suggested terms from TextOptimizer, I was able to raise my content score to 88%.

The grayed in terms above are phrases that are already included in my content. If I wanted to score even higher, I could add some of the suggestions in white.
Based on feedback from TextOptimizer, I added the following section.

Don’t Forget About Technical SEO

Organic search engine results are also improved by paying attention to how your website and server are optimized.

This is referred to as technical SEO. Some of the ranking factors include:

  • Responsiveness for mobile search
  • Secure connection
  • Having a sitemap
  • Using an organized internal link structure
  • Submitting your site to Google Search Console and Bing Webmaster Tools
  • Your site speed
  • Making sure your pages use a relevant title tag
  • Including meta data such as meta description and meta tags
  • Avoiding duplicate content

Include technical SEO as an integral part of your SEO strategy to improve search rankings.

Are You Ready to Improve Your Rankings?

Let’s sum up the benefits of TextOptimizer:

  • Helps you write better-optimized content by using semantic analysis to suggest concepts, terms, and sentences to add to your webpages and articles.
  • You don’t need to be an expert to use the tools to increase SEO results.
  • Help you optimize your site’s already existing content, or you can start from scratch.
  • A WordPress plugin and Google Chrome extension are available to give you easier access to the tool.
  • Increase organic traffic to your website.

The premium version is reasonably-priced at $60 per month, but there is a free trial where you can see how much help the tool offers.

Trying TextOptimizer is a no brainer.

Give it a shot to see how easy it is to improve your content to rank better in Google and Bing.

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Robert Katai

Content Marketing Strategist

"Content isn’t king. Usefulness is. Robert does this in the online marketing and social media space with ease."

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