I have an ironic smile every time I read an article that says that “the new advertising killed the old good advertising” or “advertising’s lost generation”. And there is another type of article that makes me laugh even harder: the one in which somebody who worked in advertising in the ‘80s or ‘70s talks about […]
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23 Reasons Why I Still Believe Ryan Holiday’s lies
I was sitting by the pool with Ryan Holiday’s book in front of me. I was impersonating the interesting and mysterious guy who is reading an interesting book just because the cover has a contrasted title. Next to me was a couple of young adults, that were on Facebook, reading and looking at ridiculous videos. […]
Dear Marketer, It’s a Hard Knock Life!
When was the last time you checked your TV and looked at what’s going on over there for more than 20 minutes without even checking your phone? I’ve heard a lot about the future of the second screen and how important mobile will be in the future. Well, guess what? The future is now and […]
Document Content Like Barack Obama, Mark Zuckerberg and Gary Vaynerchuk
Content marketing has been getting more and more attention over the last 10 years. We are talking about content marketing from the personal branding perspective, from the advertising perspective, from the enterprise perspective or from the Social Media perspective. Can we say that everything we publish, post on the internet can be called some kind […]
Welcome to My Journey
Hello and Welcome to my Journey. Normally, this kind of introduction should be on the homepage of the website to welcome the new users. Well, because I love to try new things and experiment a lot, this is the kind of article you will read only once on this blog. Why? Because it’s more personal […]
4 Content Marketing Techniques You Can Use Right Now
What content marketing techniques are you using now? Long form article for your blog? Video series that shows your community the newest feature of your product? A daily story on Instagram or Snapchat about the team behind your brand? There are tremendous opportunities for you as a marketer if you want to embrace content marketing. […]