When was the last time you watched the TV or an online video show without interrupting it checking your email or sending a tweet? The theory that the smartphone is the second screen is so yesterday. Because smartphone is the only screen we care about. Think about this: when was the last time you forgot […]
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The Beginner’s Guide to Creating Visual Content Marketing Strategy
Why do you need a visual content marketing strategy if you already have a content marketing strategy? According to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year. But I […]
3 Big Struggles Nearly All Marketers Face
Lately I’ve realised that my behavior relating the marketing industry has changed. I’m not looking at the campaigns some brands do on social media anymore and I’m not interested in the trends coming up in 2017. I’m more interested in the behavior of the marketer. I’m looking at the guy/girl struggling to understand why Instagram […]
The 3 Skills a Social Media Marketer Should Have in 2019
What’s a social media marketer today? The one who is in charge with your Facebook business account? The one who manages all the ads on Facebook? The one who is creating Instagram Stories? The one who is doing a weekly Twitter chat? There are a lot of question about the role of a social media […]
Marketing Lessons from a Designer
I’m not a designer but I love design. I also have a personal relationship with design. Back in the days, before I went to highschool I had to take my final exams. After acing them, I wanted to go to a High School of Art & Design. My parents disagreed with me because they thought […]
Never Confuse Quality with Popularity
What does high quality content mean to you? Something that gets a lot of social attention in the ecosystem? Something that gets many comments? Something that has a big impact in your life? Something that gets viral only for a few days? What is quality content for you? There are blog posts and other types […]