Admit it, you’ve bumped into the question of Infographic or Slideshare Presentation? Or maybe you never cared about this question and you just did what you wanted to (if you did it at all, that is).
But if you did ask yourself this question, what did you chose? What did you do? You took into consideration several factors based on time, financial resources and especially the purpose of this visual content that helps you attract more readers and convert them into customers or subscribers.
I admit that I often had this problem and even though Slideshare gives me the possibility to upload my infographics but still I seem to increasingly go with presentations on this platform. So I always end up in the same place – Slideshare Presentations vs Infographics.
But if we take each separate format and see the advantages and disadvantages of using them we can determine which content would be best to use.
1. Slideshare Presentation
Some companies (or individuals) use the Slideshare platform to upload presentations from their events or data/statistics/reports they want to present in a nicer visual form … let’s say a sexier one.
Of course, some are still dealing with the issue of design but when Slideshare offers you a feature called Haiku Deck, but I recommend you to let the designer do this job. And if you don’t know how to do a Slideshare presentation I recommend you to read the article where I wrote about 5 useful ideas for the design of a presentation.
But still, what are the advantages of using a Slideshare presentation?
Neil Patel has invested over the past two years in 47 presentations (600 dollars each) that brought him, 2,512,596 visitors, 41.142 backlinks from 3.741 unique domains, 41,359 tweets and 20.859 Facebook likes (source). I.e. He did not spent $ 28.200 on some drawings, but he invested. An investment that is still growing and that positions him a personal level and his company as well as one of the heights that many SaaS companies dream of.
And why did he do that? Because he wanted to experiment and to tell you that infographics are worth it. One of the questions of my discussion with Neil was tied to infographics, how he makes them and what he uses to make them.
He replied that he personally does the research (attention!) and the skeleton and then he sends the info to the designer who puts them into the final format. And if you look at all his infographics he did for Quicksprout you will notice the correlation between font line, color, format, etc. This is branding too!
How to draw an infographic/ The theoretical part
How to draw an infographic/ The practical part
Though I personally find it harder (and not just when it comes to design but building as well) to make an infographic than a Slideshare presentation, I still struggle with this idea of which one should I use.
I recommend you to “Browse” through the Digital Information World website for inspiration and even information when it comes to this format.
But allow me to better explain my reasons for using Infographics.
I’ll do it in two ways: through my words and through an infographic (of course):
1. The scroll mania – infographics have in their DNA this wonderful invention called scroll that make your “work” of reading certain data/info easier
2. Infographics are 4 x more liked on Slideshare than presentations and 23x more than documents (source)
3. The Vice Versa game -the idea of making an infographic to show a 50-50 design is much more useful than putting it on a presentation (How much does being Batman cost)
4. Pinterest loves Infographics -just as Linkedin loves Slideshare, Pinterest loves infographics, especially those that are well constructed, have a unique design and bring a few pretty eyes on both the network and the parent source
5. Embed & Shares – slightly more complicated than presentation when it comes to embed and shares but I don’t think it’s impossible. Just think that Visual.ly and Infogr.am give you the possibility of embed. So you can use these online apps if you don’t know coding or don’t have someone beside you who can help you with that.
6. Dynamics- you can do dynamic infographics but things are slightly more complicated here and I recommend you to work with a designer who knows a little coding as well.
And you have an infographic from Neomam that explains the 13 reasons why our brains crave infographics (of course, I think some of these reasons apply to presentations as well).
Whether you use Infographics or Slideshare presentation in your Visual Marketing strategy, I recommend you to work with designers and share them in the right context for the right audience.
Which one is your favorite?
Clash | Shutterstock