Why do we need Rebranding? To align ourselves with the new trends on the market? To change our vision? To bring a new and fresh air into what we do? Because it’s usually done? Because it’s the trend? Because we have to? Because we need to declare a clear business statement? Back in the day, […]
What’s The Best Story a Brand Can Tell?
There’s a lot of talk now about brand storytelling. Stories that bring out tears, stories that “draw” smiles, stories that demand likes or shares, stories that offer gifts, etc. Brands succeeded in labeling their stories for the eyes and ears of the consumers, based on their needs. And yet, what is best story a brand […]