If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me ask you something: what does marketing represent for you? But don’t talk in definition terms or other clicheic ideas that you’ve heard in some podcast or read in some speciality book. What does marketing represent […]
We’ve started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and complex words. By using these type of words we have the “certainty” that we can educate the client to start using them too. But I think this is wrong.
Raise your hands if you’ve ever heard the next few statements at a conference:
The brand’s role is to present a product. The product is presented under a specific brand, a specific package, at a certain level and under a certain advertising spot. So what is it that a brand does? Exhibits a product.