consumer

A Brand Can Offer More Than Satisfaction

The brand’s role is to present a product. The product is presented under a specific brand, a specific package, at…

9 years ago

How Different Should You be in a Different Market?

Raise your hands if you’ve ever heard the next few statements at a conference: (more…)

9 years ago

Owning a Word in the Mind of the Consumer

We've started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and…

9 years ago

At the End of the Day, People are Not Numbers

If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me…

8 years ago