consumer

A Brand Can Offer More Than Satisfaction

The brand’s role is to present a product. The product is presented under a specific brand, a specific package, at…

11 years ago

How Different Should You be in a Different Market?

Raise your hands if you’ve ever heard the next few statements at a conference: (more…)

11 years ago

Owning a Word in the Mind of the Consumer

We've started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and…

11 years ago

At the End of the Day, People are Not Numbers

If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me…

10 years ago