I want to show you today why do we have to change the 2 in &. Let’s think about it from a digital level. Social Media is created by two important factors: consumers/users (people) and brands (companies). And these factors “give birth” to the experience that makes Social Media so interesting, attractive and interactive. We […]
Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started to believe that a consumer is willing to pay a lot more for a service instead of a product. Why? In order to buy time.Time has replaced satisfaction, need and desire.