Being a brand Evangelist for a brand is not an easy job. It’s not even a job. More likely, it’s a lifestyle. For me, being a brand Evangelist for a brand like Bannersnack is more than just a few hours/day of work. It’s a constant lifestyle that I choose and I love to do. I […]
What is the Role of an Evangelist in a Company?
For those of you who want to know more about what an evangelist is in a company and what their role is, I recommend you get a coffee, make yourself comfortable, and resume reading this post. Before we jump into the idea of what’s the role of a brand or chief evangelist in a company, […]
What is Evangelism Marketing?
Last year when I publicly announced that I am a Brand Evangelist at Bannersnack, a lot of people were confused and asked what that term means. Since then I’ve been asked hundreds of times what Brand Evangelist means and what exactly do I do at Bannersnack. But before really getting into what the concept of […]
What Can a Marketer Learn From the Avengers superheroes?
I unashamedly admit – I like superhero movies. And I can honestly say that I would rather watch a movie like the Avengers, Batman, Spiderman or Iron Man instead of one that took home 10 awards from Cannes and 5 Golden Bears. I loved Avengers 2 so much so that I came up with the […]