There is a lot of noise on social media. Everybody is complaining about it but, also, everybody is making it. Myself included. Could I say I’m guilty about this? Maybe. Why? Because I have a personal Facebook account? Several other business pages that I manage on Facebook? Because I have a Twitter account? An Instagram […]
3 Lessons I Learned from Instagram Content Marketing Strategy
Looking on how Instagram launch these days their Partners my eyes saw something bigger – they way they categorized their Partners: Ad Tech, Community Management & Content Marketing (and I’m wondering what Joe Pulizzi and Robert Rose will say about this category in their This Old PNR Podcast) And I want to take a moment […]
Instagram will be Destroyed by Many Marketers
In the beginning Instagram was just a simple photo-sharing platform. Then things started taking a more professional turn and more and more users started using this network. From common people who share their everyday life to professional photographers who risk their life just to capture the peace from the eyes of a lion. Smart brands […]
8 things I’ve learnt from instagrammers
As long as we live we never stop learning! Some people learn from their own mistakes and others from the mistakes of others! And then there are those who don’t learn from mistakes but from questions 🙂 I can openly admit that lately I’ve learned a lot from instagrammers around me. Being around them, photographing […]
3 common mistakes in visual marketing
Every day I bump into at least 10 articles with the same theory, in different words, on the importance of visual in content marketing, on how to use visual content, x applications free to use, on how to get more followers on Instagram and how to stand out through your visual marketing strategy. The problem, […]
Now is the time for brands to start using Instagram
In 2013 when I launched the first e-book on Instagram in Romania there were voices who said that a sane company would not give more than 3 minutes for a campaign on this network. Of course, at that time, Instagram was just a network for hipsters fleeing from Facebook or Flickr because they just wanted […]
4 reasons why millennials use Snapchat, Instagram or Tumblr
The topic of “millennials” is being increasingly discussed on websites, blogs and events ever since Instagram and Snapchat started catching on to the public. But not to the whole public, but to the audience that falls within the Y category and it’s not yet understood by specialists. And maybe that’s exactly what gives savor to […]
A Brand’s 3th Step on Instagram: Collaborating with Instagrammers
I tried figuring out what would the 3th step that a brand has to take when starting out on Instagram have to be and I admit it wasn’t easy. Perhaps at this point realizing what the next step is should come naturally to the man behind the brand but I still think that a simple […]
What to look out for when an agency or specialist suggests Instagram
Now that there’s so much talk about Instagram and brands already have the courage to experiment on this photo sharing platform I am certain online/social media/pr agencies will start adding Instagram to their list of proposals for their clients. And that’s a good thing and I want to congratulate them for it BUT the client […]
Instagram has brought the possibility of advertising to small brands
Until now, Instagram was divided into two broad categories when it came to marketing: brands that were testing the terrain and gained sympathy from the community and brands that did not understand the puropose behind uploading some photos on the platform just for the sake of the trend. And with every chance I get I […]