I’ve read in Guy Kawasaki’s book „The Art of Enchantment” a paragraph that I want to talk about. Influentials are so busy acting influential that they often aren’t power users of products. They try a product for a short time (or let an intern use it), pronounce judgment, and then move on the next shimy […]
A Brand’s Second Step on Instagram: Researching
Of course, I still strongly suggest that NOT EVERY BRAND SHOULD BE ON INSTAGRAM. But just in case you’ve already made the first step and decided it’s something you want to do and being present on Instagram is necessary for your brand, let me congratulate you and invite you in the next part of our […]
The First Step Of a Brand on Instagram: The Decision
The most difficult step you have to take when you want to start something is the first step. And this first step you have to take is called: “the decision”. Ah…how strange it felt writing the first sentences of this post, a little too motivational, too Maxwell or who knows what other motivational speaker you […]
Presentation: Instagram – from a button to a community
Here is my presentation from the Romanian Digital Travel Conference 2015 organized by Eventur about Instagram and how this can be a great tool for the tourism industry!
Great Practices for Brands Adopting Instagram in 2015
I believe the time has come for brands to start using Instagram in 2015. Experiments were made, the community has grown and case studies exist. I’ve noticed that Instagram influencers are beginning to stand out in the global market.
What Did Instagram Teach Me?
I started using Instagram ever since it was launched for Android. Because I owned a lousy HTC Wildfire S I had to wait until Kevin & Co thought about the poor Android users. And in the night of Instagram’s Android launch I couldn’t help but get it on my phone. And of course, since I […]