As long as we live we never stop learning! Some people learn from their own mistakes and others from the mistakes of others! And then there are those who don’t learn from mistakes but from questions 🙂 I can openly admit that lately I’ve learned a lot from instagrammers around me. Being around them, photographing […]
Now is the time for brands to start using Instagram
In 2013 when I launched the first e-book on Instagram in Romania there were voices who said that a sane company would not give more than 3 minutes for a campaign on this network. Of course, at that time, Instagram was just a network for hipsters fleeing from Facebook or Flickr because they just wanted […]
A Brand’s 3th Step on Instagram: Collaborating with Instagrammers
I tried figuring out what would the 3th step that a brand has to take when starting out on Instagram have to be and I admit it wasn’t easy. Perhaps at this point realizing what the next step is should come naturally to the man behind the brand but I still think that a simple […]
Vloggers and Instagrammers – The New Wave of Influencers!
I’ve read in Guy Kawasaki’s book „The Art of Enchantment” a paragraph that I want to talk about. Influentials are so busy acting influential that they often aren’t power users of products. They try a product for a short time (or let an intern use it), pronounce judgment, and then move on the next shimy […]
Why are instagrammers the next thing in visual marketing?
After 5 days spent travelling alongside some very talented instagrammers and after driving with them for more than 1200 km, I’ve realized that these content creators just might be the next big thing in visual marketing. And I say „the next big thing” regarding the Romanian market. Yeah, visual communication is the next thing for […]