Personal branding is the buzzword of this decade. Everywhere I go, whatever I read or hear, when it comes to marketing, it seems that everyone talks about it. However, this is more than just a cool topic to discuss with friends or colleagues over a cup of coffee in the morning. Personal branding is a […]
Should Marketers Have a Personal Brand?
Marketers work with brands. A marketer can work either for one or for more brands at the same time. If a marketer is an employee in a company that has a marketing department, he might be working for only one brand. If he’s working in an agency, or he’s a freelancer/consultant, he most probably has […]