If you landed on this article it means one thing: That you have a podcast and you want to learn how to promote it on social media. Social Media can be a good way to start growing your podcast, besides other strategies like content marketing, email marketing, or any other strategy we can use to […]
5 Hot Social Media Trends To Pay Attention To (In 2021)
Every year a new social media trend appears, a new trend that is hot for companies engaged in marketing. But isn’t going to kill your marketing efforts if you are spending your time chasing trends and trying to adapt to each one of it? Well, yes. It will. But this doesn’t mean you don’t have […]
Who Wears Engagement Better: Facebook Groups vs. Pages
Facebook groups, Facebook pages, Facebook ads and boosts. It seems that a marketer these days has a few extra aces up his sleeve, tools that only a few decades ago nobody would have imagined they exist. However, social media marketing can be a fruitful strategy as long as you make the right choices right from […]
Facebook News Feed: Content and Engagement go together like PB & J
All marketers freaked out when Facebook made the announcement that they will change the New Feed algorithm. AGAIN. Well, of course we freaked out. Every time a big platform on which a marketer (myself included) relies on changes something, you can hear their strategies tear into millions of pieces. And this got me to my […]
Why Research is Important When You Create A Social Media Strategy
How important is research in your social media strategy? There is one thing that all social media strategies or campaigns have in common. This one simple thing that actually differentiates one campaign from another. Research And many marketers forget about the importance of research in social media. They believe that if they know something about […]
Free Advertising Is Not a Legend And You Can Take Advantage Of It Too
Here’s a question every marketer, blogger or business owner ask themselves when they start working online. Is there a way to conduct free advertising? Well, I believe that yes, there is such thing as free advertising but it all depends on what your goals are and what do you want to achieve with your marketing […]
Why Social Media and Content Marketing Should Work Together
When it comes to marketing, content is and always will be the king. Everything marketers deliver to their audience qualifies as content, starting with the advertising banners and up to the printed brochures and flyers. However, you need content that is valuable and at the same time targeted to your audience. You also need to […]
Twitter needs a Personalized Real-Time Content Curation Feed
Lately I thought about the situation of Twitter vs other platforms. Why is everybody talking about the death of Twitter? Why do people find Twitter a noisy platform? I found myself using Twitter in 2 ways: For sharing work stuff – articles, infographics, slideshares, instagram pics For connecting and engaging with others – business related […]
The Real Numbers That Matter in Social Media
Once upon a time, the social media world was a simple and easy world. There were Facebook and Twitter. People started collecting Facebook likes, some of them really tried to buy some real likes and some of them tried to make a business from that. And on Twitter there was a real community where people […]
The Feature That Every Marketer Should Use on Social Media
There is a feature that every marketer should use on social media. A feature which is more like a simple button, but most of the articles never talk about it. This button helps the marketer understand the market, how customers talk about their brand and what’s the dynamic of the industry. But guess what? You […]